Deeper relationships,
more profitability,
smarter offers

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The battle for customer loyalty in the digital era is treacherous. Dynamic Offer Optimization automatically adapts to changing consumer behaviors over time and or scale to deliver a true 1:1 personalized experience so you build deeper relationships, drive more profitability and modernized your brand

The Value of Dynamic Offer Optimization

  • 2-8%

    From increased purchase frequency, order value, and conversions

  • 40-60%

    From optimizing reward spend for each individual vs. mass offers

  • 100x

    Self-service SaaS product removes manual work associated with executing offers

Trusted by some of the world’s most innovative brands

Our customers have driven over $2 billion in incremental revenue with Formation.ai

Product Capabilites Overview

Productized offer types

Catalog of offers that enable brands to solve any business challenge

Multi-action state

Gamified offers that create an emotional connection with customers

Automated generation of personalized offers at scale

Create, fulfill and measure dynamic offers without additional operational overhead

Machine-learning optimization

Continuous data-driven personalization, to increase the efficiency of reward spend

Full-stack integration

Integrate all existing technologies & data sources to create dynamic relevancy

Test, measure, and learn

Ongoing, automated testing to ensure the most valuable reward configurations are offered

Customer loyalty teams see up to 8% revenue lift from dynamic offers

We wrote the book on Dynamic Offer Optimization

Retailers that adopt dynamic offers not only leverage personalization to meet their customers where they are and continually build deeper relationships with them because their offers automatically adapt to their changing behaviors over time.