Deeper relationships,
more profitability,
smarter offers
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The battle for customer loyalty in the digital era is treacherous. Dynamic Offer Optimization automatically adapts to changing consumer behaviors over time and or scale to deliver a true 1:1 personalized experience so you build deeper relationships, drive more profitability and modernized your brand
The Value of Dynamic Offer Optimization
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2-8%
From increased purchase frequency, order value, and conversions
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40-60%
From optimizing reward spend for each individual vs. mass offers
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100x
Self-service SaaS product removes manual work associated with executing offers
Trusted by some of the world’s most innovative brands
Our customers have driven over $2 billion in incremental revenue with Formation.ai
Product Capabilites Overview
Productized offer types
Catalog of offers that enable brands to solve any business challenge
Multi-action state
Gamified offers that create an emotional connection with customers
Automated generation of personalized offers at scale
Create, fulfill and measure dynamic offers without additional operational overhead
Machine-learning optimization
Continuous data-driven personalization, to increase the efficiency of reward spend
Full-stack integration
Integrate all existing technologies & data sources to create dynamic relevancy
Test, measure, and learn
Ongoing, automated testing to ensure the most valuable reward configurations are offered
Customer loyalty teams see up to 8% revenue lift from dynamic offers
We wrote the book on Dynamic Offer Optimization
Retailers that adopt dynamic offers not only leverage personalization to meet their customers where they are and continually build deeper relationships with them because their offers automatically adapt to their changing behaviors over time.