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What is Dynamic Offer Optimization?

Personalized, profitable offers in market faster

Dynamic Offer Optimization helps brands build deeper, more relevant relationships with their customers with personalized offers. With machine-learning and automation, brands can achieve higher ROI on their offers and get offers to market faster with less operational overhead.

CUSTOMER LOYALTY & LIFETIME VALUE

Deepen customer relationships and build stickiness for your brand beyond the transaction

HIGHER LOYALTY PROGRAM REVENUE

Drive higher AOV, frequency and new behaviors through personalized offers across the customer lifecycle

MORE EFFICIENT REWARD SPEND

Optimize your reward spend and increase your offer ROI with Dynamic Actions & Rewards

SPEED TO MARKET & OPERATIONAL EFFICIENCY

Self-service platform gets offers to market 10X faster and automates the execution, fulfillment & optimization of your campaigns

ACTIVATE YOUR 1ST PARTY DATA

Leverage your 1st party data to dynamically generate richer, more personalized offers to engage your consumers and drive loyalty



Starbucks® Rewards saw 3X revenue lift from offers using Dynamic Offer Optimization

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Powered by Dynamic Actions & Rewards

Formation continuously optimizes the Dynamic Actions and Rewards of the offer with automation and machine learning, which dramatically reduces offer deployment time and drives relevancy at scale. Dynamic Actions & Rewards are the action and reward levers within an offer—unique to each customer based on their profile.

DAR
Engagement & revenue lift

Engagement & revenue lift

Deliver unique offer experience using dynamic actions and rewards with automation to drive engagement and increase customer spend.

React faster & be more agile

React faster & be more agile

Send offers as fast as when your customers need them by automating the entire offer creation and fulfillment process.

Continual measurement & optimization

Continual measurement & optimization

Adapt continually to changing customer needs with campaign-level measurement, customer-level tracking and machine learning optimization.