Personalized offers are critical to any personalization strategy, as they enable brands to create a deeper emotional connection, by moving from transactional mass discounts toward a series of interactions with your customers. But personalization without optimization doesn’t keep up with our constantly changing world. Formation patented machine learning platform facilitates ongoing learning and experimentation, and automation to scale dynamic engagements to every single customer.
DYNAMIC OFFERS AT SCALE
HIGHER LOYALTY PROGRAM PROFITABILITY
TEST, MEASURE AND LEARN FASTER
SPEED TO MARKET & OPERATIONAL EFFICIENCY
ACTIVATE YOUR 1ST PARTY DATA
A full catalog of offers that can be configured in minutes enable brands to identify the business challenge they need to solve, and launch a corresponding offer type the same day.
Multi-action, gamified offers that span different time lengths and variable actions create an emotional connection with customers, deepening their brand loyalty.
The automated creation, fulfillment and measurement of personalized, dynamic offers provides marketers with more time to focus on strategic program elements.
Create continuous data-driven personalization, with machine-learning powered optimization capabilities, drives lifetime value for customers.
Agnostic integrations that leverage all existing technologies and data sources enable teams to enrich personalized offers with every insight available.
Learn more about Formation's platform capabilities