What is Dynamic Offer Optimization?

Continuous optimization of business-driven loyalty offers

Personalized offers are critical to any personalization strategy, as they enable brands to create a deeper emotional connection, by moving from transactional mass discounts toward a series of interactions with your customers. But personalization without optimization doesn’t keep up with our constantly changing world. Formation patented machine learning platform facilitates ongoing learning and experimentation, and automation to scale dynamic engagements to every single customer.

DYNAMIC OFFERS AT SCALE

Automated personalization of each offer's actions and rewards down to the individual customer

HIGHER LOYALTY PROGRAM PROFITABILITY

Drive higher AOV, frequency and 3X ROI with patented machine-learning optimization technology

TEST, MEASURE AND LEARN FASTER

Machine learning continually tunes and optimizes campaign performance over time

SPEED TO MARKET & OPERATIONAL EFFICIENCY

Self-service platform gets offers to market 10X faster and automates the execution, fulfillment & optimization of your campaigns

ACTIVATE YOUR 1ST PARTY DATA

Leverage your 1st party data to dynamically generate richer, more personalized offers to engage your consumers and drive loyalty



Forrester Masterclass: Building a Personalization Tech Stack in the Modern Loyalty Era

Automate personalized offers at scale

Formation's Dynamic Offer Optimization Platform enables marketers to build campaigns focused on a specific business objective, from a wide range of single-action or multi-action offer types. The platform automatically generates a unique offer for each customer within and continuously optimizes each campaign.

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Productized offer types

Productized offer types

A full catalog of offers that can be configured in minutes enable brands to identify the business challenge they need to solve, and launch a corresponding offer type the same day.

Multi-action state

Multi-action state

Multi-action, gamified offers that span different time lengths and variable actions create an emotional connection with customers, deepening their brand loyalty.

Automated generation of personalized offers at scale

Automated generation of personalized offers at scale

The automated creation, fulfillment and measurement of personalized, dynamic offers provides marketers with more time to focus on strategic program elements.

Machine-learning optimization

Machine-learning optimization

Create continuous data-driven personalization, with machine-learning powered optimization capabilities, drives lifetime value for customers.

Full-stack integration

Full-stack integration

Agnostic integrations that leverage all existing technologies and data sources enable teams to enrich personalized offers with every insight available.




Learn more about Formation's platform capabilities