Real-world perspectives on how to bridge the relevancy gap
Brands send millions of communications and spend billions of dollars on offers each year to engage customers. Yet customer engagement is still falling short. In primary research conducted with Forrester, of 250 B2C brands and 1,000 consumers, two-thirds of consumers stated that the offers brands send them are not relevant to their needs.
Watch this on-demand panel featuring leaders from El Pollo Loco, Giant Eagle, Forrester & Formation as they discuss how innovative brands are rising to the challenge to close the relevancy gap and improve both customer engagement and brand loyalty.