On-Demand Webinar

The 2020 Loyalty Landscape: The Need for Hyper-Individualization

2020 has become the year of change. How will your brand build loyalty and increase engagement amongst their most faithful customers? Get the answers in our new on-demand webinar.

Watch Boston Consulting Group's Managing Director and Senior Partner, Mark Abraham, and Formation CEO, Christian Selchau-Hansen, in our new video. They'll dive deep into the 4 key findings from Formation’s Brand Loyalty 2020 Report, and discuss how brands like Starbucks and Sephora leverage personalization to improve relevance and loyalty.

Christian Selchau-Hansen is the CEO and co-founder of Formation, an enterprise software company that automates offer development and execution, enabling marketing teams to be more efficient and effective in engaging and retaining customers. A 20-year tech veteran, Christian has helped develop new products and drive growth at companies like Square and Zynga.

Mark Abraham is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at The Boston Consulting Group. He also leads BCG's work in the restaurant sector. Since joining BCG in 2004, Mark has acquired deep knowledge and expertise by advising iconic clients in food and beverage retail and packaged goods and in apparel as well as a broad range of other categories.