Learn how a new era of personalization will improve loyalty & offers
Basic personalization techniques, like micro-segmentation, smart audiences and journey orchestration, have little impact on consumer retention or brand loyalty. In fact 45% of consumers are deleting over half of the email offers they receive.
However, when personalization goes beyond simple orchestration it drives engagement - 64% of consumers said they would complete a purchase from an offer if the discount or reward amount aligns to the amount they normally spend.
It's time to explore the next frontier of personalization, using AI and machine learning.
How? With Dynamic Offer Optimization, the customer journey means more because each offer is built with relevance, at scale. By unifying the automation and optimization of your offer creation and fulfillment into one platform, you deliver a truly elevated loyalty experience that serves well beyond the transaction.