Vendor-Funded
Partner with CPGs to increase spend and improve discount efficiency
Business
Objectives
Optimize vendor-funded dollars
Partner with CPGs to create vendor-funded offers that increase spend while improving the efficiency of discounts rewarded to customers.
Activate customers in new categories
Drive purchases in new, adjacent categories from vendors using personalized, multi-action offers to create new buying patterns.
Lock in spend from loyal customers
Secure the share of wallet on everyday goods with vendor-funded offers that reinforce positive consumer shopping habits.
Frequency
Accomplish key business objectives with dynamic offers
Increase purchase frequency from loyal customers
Cross-Sell
Accomplish your business objectives with dynamic offers
Cross-sell across categories, brands or product lines
Digital Engagement
Accomplish your business objectives with dynamic offers
Accelerate digital engagement to increase customer stickiness
The Value of Dynamic Offer Optimization
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2-8%
From increased purchase frequency, order value, and conversions
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40-60%
From optimizing reward spend for each individual vs. mass offers
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100x
Self-service SaaS product removes manual work associated with executing offers
Product Capabilites Overview
Productized offer types
Catalog of offers that enable brands to solve any business challenge
Multi-action state
Gamified offers that create an emotional connection with customers
Automated generation of personalized offers at scale
Create, fulfill and measure dynamic offers without additional operational overhead
Machine-learning optimization
Continuous data-driven personalization, to increase the efficiency of reward spend
Full-stack integration
Integrate all existing technologies & data sources to create dynamic relevancy
Test, measure, and learn
Ongoing, automated testing to ensure the most valuable reward configurations are offered