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Vendor-Funded

Partner with CPGs to increase spend and improve discount efficiency

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Business
Objectives

Optimize vendor-funded dollars

Partner with CPGs to create vendor-funded offers that increase spend while improving the efficiency of discounts rewarded to customers.

Activate customers in new categories

Drive purchases in new, adjacent categories from vendors using personalized, multi-action offers to create new buying patterns.

Lock in spend from loyal customers

Secure the share of wallet on everyday goods with vendor-funded offers that reinforce positive consumer shopping habits.

The Value of Dynamic Offer Optimization

  • 2-8%

    From increased purchase frequency, order value, and conversions

  • 40-60%

    From optimizing reward spend for each individual vs. mass offers

  • 100x

    Self-service SaaS product removes manual work associated with executing offers

Product Capabilites Overview

Productized offer types

Catalog of offers that enable brands to solve any business challenge

Multi-action state

Gamified offers that create an emotional connection with customers

Automated generation of personalized offers at scale

Create, fulfill and measure dynamic offers without additional operational overhead

Machine-learning optimization

Continuous data-driven personalization, to increase the efficiency of reward spend

Full-stack integration

Integrate all existing technologies & data sources to create dynamic relevancy

Test, measure, and learn

Ongoing, automated testing to ensure the most valuable reward configurations are offered