Date: Thursday, April 30
Time: 10:00 am PDT
High consumer expectations present a huge challenge for marketers and digital professionals, who are trying to expand their brand presence and connect with customers. Success in this new reality hinges on the ability to create relevance and value along the entire path to purchase – in other words, personalized experiences.
Join Forrester's Brendan Witcher and Formation's Christian Selchau-Hansen as they discuss how to achieve the levels of personalization customers are seeking. They will discuss how marketers must look to go beyond the traditional approaches of segmenting customers into groups and focus on using customer profile data to drive strategic, targeted, and individualized experiences for each customer.