Marketers report using personalization techniques
US online adults feel comfortable sharing some information to have their shopping experience personalized
If it seems like customers today have higher expectations than ever before, it’s because they do. Digital commerce has made it easy for them to compare experiences between every brand they encounter, and each time they’re exposed to an improved digital experience, their expectations for all future experiences are reset to a higher level.
Read the white paper to learn:
• A 3-step process that has helped multiple enterprises move from a segmented marketing approach to a data-led, individualized strategy
• The difference between being data-driven and data-led, and why brands must be data-led to create the individualized experiences for their customers
• How Formation’s solution uses behavioral offers to maximize relevance and value to the world’s biggest brands
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To acquire and retain customers, brands must now be continually relevant to each consumer across every encounter throughout their customer journey. Brand marketers will need to shift from segmentation strategies to understanding each customer on an individual level, and personalizing their customer experiences accordingly.
Creating a personalized experience for every customer will require many brands to improve how they leverage the customer data they gather. The cornerstone of personalization is implementing data-led strategies—letting data dictate marketing efforts and initiatives from the beginning, rather than just using data to validate them.
Many marketers already see the value in automation and the need for 1:1 personalization. But they may be unsure how to get there from their current MarTech stacks, or they may need help creating a business case for the necessary investment.