I pretty much love all things related to machine learning and data science, so I knew this was a team that I had to be a part of. I joined Formation when it was a fledgling start-up with only ten scrappy employees - now we’re a thriving company! We really stand apart because we respect end users and their opinions, while also pushing the boundaries of personalization technology. Our goal of leveraging Machine Learning to revolutionize the user experience also hit home for me.

Working at Formation has definitely been the highlight of my professional career. Every day, I get to work with the smartest, most driven and helpful group of people. I find balance between my work and “outside of work” life, by keeping busy as an unofficial personal trainer, nutritionist, and wedding photographer.

After getting my PhD in Physics, I turned to data science as I learned more about this growing field. I joined Formation because I knew I wanted to work with a company that positively impacted people's every day lives.

Since day one, we've been able to apply ML insights to deliver real business value. Our fast-paced, always-something-new-to-work-on environment allows us to apply ML to solve problems that have a tangible and measurable impact on our customers. Being surrounded by fantastic, engaging, and helpful colleagues is also a great perk. When I'm not guzzling peach La Croix while my models run, I play the shamisen (a three string instrument from Japan) and surprise my neighbors with mangled Japanese folk songs.

Having called Ukraine, Israel, and the US my home, I’m so excited to now be in San Francisco working with a talented, kind, and curious team. At Formation, it’s incredibly fun making something as murky as AI comprehensible, useful, and applicable to business clients and their customers. It feels like you're giving your clients superpowers while bringing clarity and intention into their work.

As we scale, we are constantly reimagining ways for us to make machine learning useful in scenarios where "big data" is not available. When I’m not playing with data, I have fun playing with my daughter as we do sidewalk chalk art or teaching her to ride a bike.

Formation offers an environment full of opportunity to challenge myself in diving into new work streams, to partner with and learn from incredibly smart and passionate team members, while engaging with industry leading businesses and organizations.