Formation.ai

• Dynamic Offer Optimization Marketing Platform
• The Offer Optimization Platform
• About Us: Enterprise Scale Personalized Experiences
• Formation Events
• Careers: Improve Customer Engagement
• Personalized Offers for the Hospitality Industry
• Personalized Offers for Groceries
• Personalized Offers for Restaurants
• Personalized Offers for the Travel Industry
• Personalized Offers for Retail Brands

Whitepapers and Webinars

• Starbucks Loyalty Program Case Study
• How to Uplevel Your Customer Loyalty Program
• Your 2021 Offer Campaign Plan
• 3 Stages Of Personalization
• The CX Effect: Why Marketers Need to be Customer Centric
• On-Demand Workshop: Batch and Blast Is Only A Bandaid: Effective Offer Strategy & Design Workshop
• Webinar Recording: 2020 Loyalty Landscape - The Need for Hyper Individualization
• Brand Loyalty 2020: The Need for Hyper-Individualization
• Webinar Recording: 3 Steps to Future-Proof Your Customer Loyalty Strategy
• Beyond the Fun, How Gamification Adds Science to Your to Your Customer Loyalty
• Formation's Ultimate Guide to Measuring Customer Loyalty Offers
• Where Segmentation Falls Short
• Webinar Recording: The Personalization Imperative.
• Webinar Recording: Measuring Marketing Success in 2021
• The Future of Marketing: Relevance Value
• Your Customer Loyalty Offers Are Broken

Formation Blog

• Loyalty & Customer Experience Blog
• How to Measure Marketing Success in 2021
• Hyperautomation: How to Put Customer Retention and CX into Hyperdrive
• Blog / Personalization
• Customer Segmentation Models: A Better Approach for 2021
• Blog / Artificial Intelligence
• Blog / Customer Experience
• Blog / Customer Loyalty
• Are You on the Right Path to Offer Campaign Success?
• Customer Retention Measurement: 10 Key Metrics to Track
• How Technology Will Enable the 3 stages of Recovery
• Top 3 Predictions for CMOs in 2021
• Why 2021 Is the Year of Speed, Agility and Experimentation
• How Starbucks Became #1 in Customer Loyalty
• How to Increase Customer LTV With a Loyalty Program
• 5 Behavioral Segmentation Examples and How to Improve Them
• The Evolution of One-to-One Marketing and Hyper Personalization
• 8 Ways to Accelerate Your Recovery With the Customer Experience
• Predictive Modeling in a World of Uncertainty
• Build a Customer Loyalty Loop & Scale with ML & Automation
• How to Optimize Your Customer Loyalty with New MarTech
• Make the Most of Your Resources: Execute Marketing Ops 10x Faster
• Blog / Marketing Technology
• Bridging the Gap Between Data Science and Marketing
• 6 Ways to Support Customers in Their Individual Path to Recovery
• Quiz: Discover Your Company’s Personalization Score
• The Power of One: Understanding the Benefits of Individualized Marketing
• 3 Tips to Gamify Your Customer Loyalty Program
• Is a Customer Engagement Platform Enough for Personalization
• Making Marketing Fun: 5 Successful Gamification Examples
• Turbocharge Your CDP With an Offer Optimization Platform
• 7 Steps to a Data-Driven Marketing Strategy
• The marketing technology landscape in 2020 and beyond
• Driving Success With Engagement in Marketing
• Customer Data Platforms: Can They Deliver Personalization?
• Webinar with Loyalty 360: Future-Proofing Customer Loyalty
• Customer Segmentation Tools for Fixing a Broken Marketing Strategy
• Announcing our rebrand — Takt is now Formation!
• The Evolution of Marketing Technology Trends
• Formation Rethinks How to Measure Customer Loyalty
• 7 Ways To Increase Customer Loyalty
• Why Driving Revenue With Customer Loyalty Offers Is Critical in the…
• How to Improve Customer Loyalty Beyond Millennials and Gen Z
• Webinar Featuring BCG: The Customer Loyalty Landscape in 2020
• How Does Your Brand Stack Up in Personalized Marketing?
• How to Leverage Customer Personalization for Growth
• Prepare for the recovery with an agile offer optimization strategy
• Which Stage of Personalization Are You In?
• The Keys to Building a Strong Customer Loyalty Program
• How to modernize marketing with technology - 3 steps to get started
• Having Fun and Making Money: Why Gamification Is Good for Business
• Trading Off Privacy for Personalization
• 5 Tips to Jumpstart Measuring Your Customer Loyalty Offers
• 7 Tips for Improving Your Customer Engagement Strategy
• 7 Steps to Design Your Ideal MarTech Stack - With Template
• AI and Machine Learning for Marketers: 101
• Formation Named to 2018 LinkedIn Top Startups List
• Why Understanding Your Customer Is Critical to Improving CX
• How Formation Optimizes AI and Machine Learning for Marketing
• Personalized Offers: 3 Tips to Engage Today’s Digital Consumers
• Customer Engagement Strategy: Turning Customers into Advocates
• Scaling Your Customer Loyalty: The 3 Steps to Get Started
• What Is Customer Loyalty: 10 Benefits for Your Brand
• Formation Raises $30m Series A Funding led by BCG
• The 3 Qualities a Great Data Science Leader Needs in 2021
• 7 Strategies for Customer Retention That Really Work
• Transform Your Customer Experience With Personalization
• Get Business Results With Personalized Promotions
• 10 Artificial Intelligence Marketing Tools for the AI Revolution
• Why the Social Ad Ban Highlights the Need for Personalization
• MarTech Tools 101: Finding the Right One for the Job
• Here's Why Your 20% Off Coupons Aren’t Cutting it Anymore
• The Problems With Customer Segmentation
• Database Marketing 101: How It Works for Personalization
• Customer Loyalty Program Best Practices - 5 Steps to Success
• How to Scale 1:1 Personalization in Less Than 60 Days With ML
• Formation: How to Inject Machine Learning in Your MarTech Stack
• How a Personalization Engine Revs Up 1:1 Marketing
• Why Marketing Speed and Agility Matter in the COVID-19 Era
• Here’s Why You Need To Be Using Customer Insights in Marketing
• NRF 2020: Retailers Are Investing in Personalized Marketing
• Understanding Machine Learning for Marketing
• Hyper-Segmentation Drives Personalization to Improve Customer…
• Webinar: Moving From Segmentation to Individual Marketing
• Real-Time Personalization Delivers Real Results
• BayHac 2018 — Register today!
• What Is MarTech and Why Is It Important?
• Personalized Shopping Experience Connects Companies to Customers
• How a Tech Guru Used AI to Make Shopping More Human
• Personalized Offers in the Travel Industry: Key Takeaways
• How Customer Data Analytics Fuels Growth in Healthcare
• What the Lyft-Hilton Partnership Says About the Future of Rewards