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Guide: Modernizing Loyalty Offers
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Formation.ai
Dynamic Offer Optimization Marketing Platform
The Offer Optimization Platform
About Us: Enterprise Scale Personalized Experiences
Formation Events
Careers: Improve Customer Engagement
Personalized Offers for the Hospitality Industry
Personalized Offers for Groceries
Personalized Offers for Restaurants
Personalized Offers for the Travel Industry
Personalized Offers for Retail Brands
Whitepapers and Webinars
Starbucks Loyalty Program Case Study
How to Uplevel Your Customer Loyalty Program
Your 2021 Offer Campaign Plan
3 Stages Of Personalization
The CX Effect: Why Marketers Need to be Customer Centric
On-Demand Workshop: Batch and Blast Is Only A Bandaid: Effective Offer Strategy & Design Workshop
Webinar Recording: 2020 Loyalty Landscape - The Need for Hyper Individualization
Brand Loyalty 2020: The Need for Hyper-Individualization
Webinar Recording: 3 Steps to Future-Proof Your Customer Loyalty Strategy
Beyond the Fun, How Gamification Adds Science to Your to Your Customer Loyalty
Formation's Ultimate Guide to Measuring Customer Loyalty Offers
Where Segmentation Falls Short
Webinar Recording: The Personalization Imperative.
Webinar Recording: Measuring Marketing Success in 2021
The Future of Marketing: Relevance Value
Your Customer Loyalty Offers Are Broken
Formation Blog
Loyalty & Customer Experience Blog
How to Measure Marketing Success in 2021
Hyperautomation: How to Put Customer Retention and CX into Hyperdrive
Blog / Personalization
Customer Segmentation Models: A Better Approach for 2021
Blog / Artificial Intelligence
Blog / Customer Experience
Blog / Customer Loyalty
Are You on the Right Path to Offer Campaign Success?
Customer Retention Measurement: 10 Key Metrics to Track
How Technology Will Enable the 3 stages of Recovery
Top 3 Predictions for CMOs in 2021
Why 2021 Is the Year of Speed, Agility and Experimentation
How Starbucks Became #1 in Customer Loyalty
How to Increase Customer LTV With a Loyalty Program
5 Behavioral Segmentation Examples and How to Improve Them
The Evolution of One-to-One Marketing and Hyper Personalization
8 Ways to Accelerate Your Recovery With the Customer Experience
Predictive Modeling in a World of Uncertainty
Build a Customer Loyalty Loop & Scale with ML & Automation
How to Optimize Your Customer Loyalty with New MarTech
Make the Most of Your Resources: Execute Marketing Ops 10x Faster
Blog / Marketing Technology
Bridging the Gap Between Data Science and Marketing
6 Ways to Support Customers in Their Individual Path to Recovery
Quiz: Discover Your Company’s Personalization Score
The Power of One: Understanding the Benefits of Individualized Marketing
3 Tips to Gamify Your Customer Loyalty Program
Is a Customer Engagement Platform Enough for Personalization
Making Marketing Fun: 5 Successful Gamification Examples
Turbocharge Your CDP With an Offer Optimization Platform
7 Steps to a Data-Driven Marketing Strategy
The marketing technology landscape in 2020 and beyond
Driving Success With Engagement in Marketing
Customer Data Platforms: Can They Deliver Personalization?
Webinar with Loyalty 360: Future-Proofing Customer Loyalty
Customer Segmentation Tools for Fixing a Broken Marketing Strategy
Announcing our rebrand — Takt is now Formation!
The Evolution of Marketing Technology Trends
Formation Rethinks How to Measure Customer Loyalty
7 Ways To Increase Customer Loyalty
Why Driving Revenue With Customer Loyalty Offers Is Critical in the…
How to Improve Customer Loyalty Beyond Millennials and Gen Z
Webinar Featuring BCG: The Customer Loyalty Landscape in 2020
How Does Your Brand Stack Up in Personalized Marketing?
How to Leverage Customer Personalization for Growth
Prepare for the recovery with an agile offer optimization strategy
Which Stage of Personalization Are You In?
The Keys to Building a Strong Customer Loyalty Program
How to modernize marketing with technology - 3 steps to get started
Having Fun and Making Money: Why Gamification Is Good for Business
Trading Off Privacy for Personalization
5 Tips to Jumpstart Measuring Your Customer Loyalty Offers
7 Tips for Improving Your Customer Engagement Strategy
7 Steps to Design Your Ideal MarTech Stack - With Template
AI and Machine Learning for Marketers: 101
Formation Named to 2018 LinkedIn Top Startups List
Why Understanding Your Customer Is Critical to Improving CX
How Formation Optimizes AI and Machine Learning for Marketing
Personalized Offers: 3 Tips to Engage Today’s Digital Consumers
Customer Engagement Strategy: Turning Customers into Advocates
Scaling Your Customer Loyalty: The 3 Steps to Get Started
What Is Customer Loyalty: 10 Benefits for Your Brand
Formation Raises $30m Series A Funding led by BCG
The 3 Qualities a Great Data Science Leader Needs in 2021
7 Strategies for Customer Retention That Really Work
Transform Your Customer Experience With Personalization
Get Business Results With Personalized Promotions
10 Artificial Intelligence Marketing Tools for the AI Revolution
Why the Social Ad Ban Highlights the Need for Personalization
MarTech Tools 101: Finding the Right One for the Job
Here's Why Your 20% Off Coupons Aren’t Cutting it Anymore
The Problems With Customer Segmentation
Database Marketing 101: How It Works for Personalization
Customer Loyalty Program Best Practices - 5 Steps to Success
How to Scale 1:1 Personalization in Less Than 60 Days With ML
Formation: How to Inject Machine Learning in Your MarTech Stack
How a Personalization Engine Revs Up 1:1 Marketing
Why Marketing Speed and Agility Matter in the COVID-19 Era
Here’s Why You Need To Be Using Customer Insights in Marketing
NRF 2020: Retailers Are Investing in Personalized Marketing
Understanding Machine Learning for Marketing
Hyper-Segmentation Drives Personalization to Improve Customer…
Webinar: Moving From Segmentation to Individual Marketing
Real-Time Personalization Delivers Real Results
BayHac 2018 — Register today!
What Is MarTech and Why Is It Important?
Personalized Shopping Experience Connects Companies to Customers
How a Tech Guru Used AI to Make Shopping More Human
Personalized Offers in the Travel Industry: Key Takeaways
How Customer Data Analytics Fuels Growth in Healthcare
What the Lyft-Hilton Partnership Says About the Future of Rewards