Your offers aren’t cutting it

Customer experience starts with 1:1 personalized offers.

Today’s consumers expect relevance. They’re no longer looking for general deals that are only transactional in nature. Instead they want their favorite retail brands to understand them as an individual and provide offers that appeal uniquely to them. This approach enables brands to forge a valuable bond and build deeper relationships with customers. As a result, loyalty programs need to make strategic changes to become more personalized and relevant to each individual.

Retail

Scale your customer experience and increase LTV

Our solution automates 1:1 personalized offer development and execution by leveraging artificial intelligence and machine learning, enabling retail brands to be more efficient and effective in engaging and retaining customers.

Blog

AI and Machine Learning for Marketers: 101

AI and Machine Learning for Marketers: 101

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Customer Data Platforms: Can They Deliver 1:1 Personalization for Marketers?

Customer Data Platforms: Can They Deliver 1:1 Personalization for Marketers?

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How Formation Optimizes AI and Machine Learning for Marketing

How Formation Optimizes AI and Machine Learning for Marketing

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What Is Customer Loyalty: 10 Benefits for Your Brand

What Is Customer Loyalty: 10 Benefits for Your Brand

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Press

Press

Webinars

Webinars

Trish Wootton

Trish Wootton / Head of Sales Strategy and Operations


What do you find most interesting about the work you are doing?

I am a problem solver at heart. Formation is a company of people all willing to roll their sleeves up and work together to find solutions. My colleagues all come from different backgrounds and it is interesting to hear different approaches to solutions and how everyone brings their talent to push the business forward.


What do you do to balance your personal life with your work at Formation?

It isn't always easy but this is a company that values personal time. When I decide to shut down, I get the time I need to recharge.


Erica Sabalones

Erica Sabalones / HR Manager


What do you find most interesting about the work you are doing?

The most interesting aspect of the work I do is interacting with brilliant people. Our employees are exceptional at what they do and they have incredible backgrounds and interests.


What motivates your work, what keeps you going?

One of our company values is "We are always learning". This resonates with my day to day work. I am motivated to continuously iterate, reinvent and improve how I do things at Formation.


Scale your customer experience and increase LTV Automate and scale 1:1 personalized offers Every experience counts

Our solution automates 1:1 personalized offer development and execution by leveraging artificial intelligence and machine learning, enabling retail brands to be more efficient and effective in engaging and retaining customers.