Formation.ai

The Dynamic Offer Optimization Platform

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The Formation.ai Dynamic Offer Optimization Platform (DYNOO) helps all organizations on their transition from mass to highly personalized dynamic offers. Whether you are a loyalty marketer, product leader, data scientist, merchandiser, or driving your organization's digital transformation to personalized offers, Formation.ai accelerates this process providing greater insights that grow customer loyal using patented and proven machine learning technology that drives business outcomes.

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Features

Comprehensive Offer Catalog

A rich catalog of offer types that enables brands and their marketers to engage their customers in new ways and meet specific business objectives such as increasing frequency, driving second purchase, category exploration, and digital onboarding.

Automated Generation of Personalized Offers at Scale

Formation automates the creation, fulfillment, and measurement of dynamic offers taking your Time-To-Offer (TTO) from months to minutes. DYNOO creates millions of offer variations using automated machine learning so loyalty marketers have more time to focus on the strategic elements of their program.

Multi-Step Offers

The industry’s only patented and personalized multi-step offer using. Multi-step offers gamify both transactional and non-transactional experience to drive a variety of business objectives from increasing frequency and spend.

Drive Incremental Behavior

Loyalty marketers can explicitly define and target incremental behaviors such as spend, visits, and engagement at the individual level in order to maximize revenue from each customer.

Continuous Offer Optimization

DYNOOs machine learning powered offer optimization functionality automates your campaigns to get continually smarter over time adjusting offers to maximize Customer Lifetime Value (CLV).

Metrics & Insights

Our comprehensive dashboard provides key metrics for the offer funnel, engagement, consumer spend and overall campaign KPIs over time. Loyalty marketers gain key insights and can put them into action quickly.

Tech Stack Agnostic

DYNOO easily integrates into your existing tech stack allowing organizations to leverage marketing, loyalty and other customer data sources through open API surfaces. This ease of integration jump starts the journey to highly enrich personalized and dynamic offers with every insight available.

Learn how Formation’s platform can support your brand’s unique business challenges