World's First Dynamic Offer Optimization Platform

Our platform is used by the world’s leading companies in retail, travel and QSR to automatically create billions of unique offers using Dynamic Actions & Rewards. Formation's patent machine learning technology automates and optimizes each customer's offers with a click of a button, enabling brands with the fastest, easiest way to send relevant offers at scale.

How it works

Patented dynamic optimization technology scales your offer personalization efforts




Why Dynamic Offer Optimization Is Changing the Face of Loyalty

RELEVANCY & PERSONALIZATION

Personalize each offer's action, reward and difficulty and continue to tune over time based on new behaviors.

OPTIMIZATION OF OFFER ECONOMICS

Machine-learning powered optimization of AOV, frequency and reward spend drives higher offer ROI.

SPEED TO MARKET & OPERATIONAL EFFICIENCY

Automated offer execution, fulfillment & optimization removes the manual work from personalization at scale.
Send offers in minutes

Send offers in minutes

Formation automates offer creation and fulfillment using the latest customer insights and business rules so that brands can deliver offers faster than ever before—and in minutes of customers needing them.

Increase engagement & revenue

Increase engagement & revenue

Dynamic Actions & Rewards make every offer experience unique and engage every customer to increase their spending—all using automation.

Adapt to changing customer needs

Adapt to changing customer needs

Formation applies machine learning to optimize each offer's dynamic actions and rewards based on shifting customer demands—so brands can be more agile and adapt faster to changing customer needs.

Fully integrated with your martech stack

Fully integrated with your martech stack

Activate your customer data and maximize your marketing cloud investments with Formation’s dynamic offer creation and optimization.

Download the Formation Product Brief Now

Product Brief

Download the Formation Product Brief Now

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