Data-driven Personalization and Optimization at Scale

Our platform is used by the world’s leading companies in retail, travel and QSR to automatically create billions of unique offers using Dynamic Actions & Rewards. Formation's patent machine learning technology automates and optimizes each customer's offers with a click of a button, enabling brands with the fastest, easiest way to send relevant offers at scale.

How it works

Forrester Masterclass: Building a Personalization Tech Stack in the Modern Loyalty Era




Why Dynamic Offer Optimization Is Changing the Face of Loyalty

DYNAMIC OFFERS AT SCALE

Automated personalization of each offer's actions and rewards down to the individual customer

HIGHER LOYALTY PROGRAM PROFITABILITY

Drive higher AOV, frequency and 3X ROI with patented machine-learning optimization technology

TEST, MEASURE & LEARN FASTER

Machine learning continually tunes and optimizes campaign performance over time
Productized offer types

Productized offer types

A full catalog of offers that can be configured in minutes enable brands to identify the business challenge they need to solve, and launch a corresponding offer type the same day.

Multi-action state

Multi-action state

Multi-action, gamified offers that span different time lengths and variable actions create an emotional connection with customers, deepening their brand loyalty.

Automated generation of personalized offers at scale

Automated generation of personalized offers at scale

The automated creation, fulfillment and measurement of personalized, dynamic offers provides marketers with more time to focus on strategic program elements.

Machine-learning optimization

Machine-learning optimization

Create continuous data-driven personalization, with machine-learning powered optimization capabilities, drives lifetime value for customers.

Full-stack integration

Full-stack integration

Agnostic integrations that leverage all existing technologies and data sources enable teams to enrich personalized offers with every insight available.

Download the Formation Product Brief Now

Product Brief

Download the Formation Product Brief Now

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