Formation empowers companies to achieve 1:1 personalization at enterprise scale

The combination of automation, AI and ML allows the Formation solution to continue learning about customer preferences, analyzing their interactions and fine-tuning offers until they are in a segment of one. The Formation solution automates offer development and execution, enabling marketing teams to be more efficient and effective in engaging and retaining customers.

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Offer library

Greater than the sum of its art

The Formation Offer Library gives you easy access to proven offer constructs, helping you reduce build-times and creative costs. The structure and mechanics of each offer construct are highly flexible and can be easily tailored to your unique needs and brand requirements.

Greater than the sum of its art

AI / ML ENGINE

Make millions of thoughtful decisions each day

The heart of the Formation platform is the AI/ML Engine, which analyzes your data, contextual information, and the customer’s previous actions to create a picture of your customer’s underlying motivations. The AI/ML Engine takes this picture of the customer and tailors each element of your offer to match those motivations with hyper personalization. Constant reinforcement builds stronger bonds between your brand and each of your customers.

Make millions of thoughtful decisions each day

Experience Engine

Knowledge is power

The Experience Engine tracks individual actions throughout each offer and provides real-time confirmation, customer feedback, and contextual reminders —reinforcing deeper customer engagement.

Knowledge is power

Solution Footprint

From data to delivery

The Formation platform is an end-to-end solution. From data ingestion to decisioning to delivery, the Formation platform provides a seamless, streamlined way to get your hyper personalization offers to market.

From data to delivery

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