Individualized Offers. Enterprise Scale.

Stop sending offers that aren't relevant to your customers – Formation helps you boost the value and engagement of your offers at scale.


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Offer library

One-size-fits-all coupons just don't work

Formation's offer library gives you easy access to proven offer constructs, helping you reduce build-times and creative costs. Highly flexible in structure and mechanics, offers can be easily tailored to your unique needs and brand requirements.

One-size-fits-all coupons just don't work

AI / ML ENGINE

Automate millions of thoughtful decisions each day

At the heart of the Formation platform is our AI/ML engine, which analyzes your data, contextual information and customer actions to understand each customer’s underlying motivations. Using these insights, we deliver hyper-personalization by tailoring your offer elements to match those motivations. Then, we continue to reinforce them, creating stronger bonds between your brand and individual customers.

Automate millions of thoughtful decisions each day

Offer Engine

Deliver results smarter and faster

The offer engine tracks individual actions throughout each offer and provides real-time confirmation, customer feedback and contextual reminders —reinforcing deeper customer engagement.

Deliver results smarter and faster

Solution Footprint

Bridge the gap between data and marketing

The Formation platform is an end-to-end solution for hyper-personalization. From data ingestion to decisioning to delivery, we provide a seamless, automated and streamlined way to get your offers to market quickly.

Bridge the gap between data and marketing

Want to learn more about hyper-personalization?

Contact us today to set up a live demo!