Patented dynamic optimization technology scales your offer personalization efforts
RELEVANCY & PERSONALIZATION
OPTIMIZATION OF OFFER ECONOMICS
SPEED TO MARKET & OPERATIONAL EFFICIENCY
Formation automates offer creation and fulfillment using the latest customer insights and business rules so that brands can deliver offers faster than ever before—and in minutes of customers needing them.
Dynamic Actions & Rewards make every offer experience unique and engage every customer to increase their spending—all using automation.
Formation applies machine learning to optimize each offer's dynamic actions and rewards based on shifting customer demands—so brands can be more agile and adapt faster to changing customer needs.
Activate your customer data and maximize your marketing cloud investments with Formation’s dynamic offer creation and optimization.