Formation's offer library gives you easy access to proven offer constructs, helping you reduce build-times and creative costs. Highly flexible in structure and mechanics, offers can be easily tailored to your unique needs and brand requirements.
At the heart of the Formation platform is our AI/ML engine, which analyzes your data, contextual information and customer actions to understand each customer’s underlying motivations. Using these insights, we deliver hyper-personalization by tailoring your offer elements to match those motivations. Then, we continue to reinforce them, creating stronger bonds between your brand and individual customers.
The offer engine tracks individual actions throughout each offer and provides real-time confirmation, customer feedback and contextual reminders —reinforcing deeper customer engagement.
The Formation platform is an end-to-end solution for hyper-personalization. From data ingestion to decisioning to delivery, we provide a seamless, automated and streamlined way to get your offers to market quickly.
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