TEST
Our platform uses machine learning to automate offer creation, fulfillment, measurement and optimization—all the way down to the individual level.
Dynamic Actions & Rewards
Dynamic Offer Optimization and Automation
With automation and machine learning, Formation is able to continuously optimize the Dynamic Actions and Dynamic Rewards of the offer, resulting in a dramatic reduction of campaign deployment time.
Our Platform
The Offer Optimization Platform
Download the Formation Product Brief Now 2
Start using Automation & ML to continuously optimize the dynamic action & rewards of your loyalty offers. Reduce deployment time and increase MarTech ROI.
Download the Formation Product Brief Now 3
Start using Automation & ML to continuously optimize the dynamic action & rewards of your loyalty offers. Reduce deployment time and increase MarTech ROI.
Dynamic Actions & Rewards make every offer you send matter
TEST
Offer Engine drives real-time delivery of all these offers via APIs and webhooks to channels such as emails, web app, and push notif. Real-time delivery includes tracking, fulfillment and measurement of each offer's performance.
ENGINE
The Offer Builder consumes any segment or customer journey data from any CDP or martech stack and builds millions of unique offer variants using Dynamic Actions & Rewards, making every offer experience unique for each customer.
Integrations
Fully integrated with your Martech stack
