Industry-defining platform
Formation's Customer Goals Management (CGM) platform understands each customer’s behaviors, motivations, and contextual data in order to determine and deliver the optimal customer experience in alignment with business objectives.
Capabilities
We apply AI to build and orchestrate the very best in individualized experiences
Formation's CGM platform provides organizations the ability to:
- Define and align business objectives with each customer’s goals
- Understand the individual’s motivations by analyzing every interaction and decision
- Provide increasingly relevant experiences that support each customer’s goals
- Automate the end-to-end marketing process
Approach
We use reinforcement learning to create a new experimentation paradigm
This approach provides a faster path to optimization over traditional A/B testing.
Additional advantages include:
Exponentially More Tests
Test and optimize exponentially more options than A/B or multivariate testing.
Accelerated Learning
Experimental results are used many times over to accelerate learning.
Process Automation
Greater experimentation capability leads to better results, faster.
High Dimensional Search
Dynamic search eliminates the need to know what to test in advance.