World's First Dynamic Offer Optimization Platform
Our platform is used by the world’s leading companies in retail, travel and QSR to automatically create billions of unique offers using Dynamic Actions & Rewards. Formation's patent machine learning technology automates and optimizes each customer's offers with a click of a button, enabling brands with the fastest, easiest way to send relevant offers at scale.
How it works
Patented dynamic optimization technology scales your offer personalization efforts
Why Dynamic Offer Optimization Is Changing the Face of Loyalty
RELEVANCY & PERSONALIZATION
OPTIMIZATION OF OFFER ECONOMICS
SPEED TO MARKET & OPERATIONAL EFFICIENCY
Send offers in minutes
Formation automates offer creation and fulfillment using the latest customer insights and business rules so that brands can deliver offers faster than ever before—and in minutes of customers needing them.
Increase engagement & revenue
Dynamic Actions & Rewards make every offer experience unique and engage every customer to increase their spending—all using automation.
Adapt to changing customer needs
Formation applies machine learning to optimize each offer's dynamic actions and rewards based on shifting customer demands—so brands can be more agile and adapt faster to changing customer needs.
Fully integrated with your martech stack
Activate your customer data and maximize your marketing cloud investments with Formation’s dynamic offer creation and optimization.
