On Demand Masterclass: Personalized Offers are worth $70 Billion

In order to drive meaningful customer relationships and extend customer-lifetime value, brands are transitioning away from mass promotions and aligning their marketing investments with a $70B opportunity - personalized offers.

But how exactly do you integrate personalized offers seamlessly into your customer experience? Watch leaders from Amperity, Formation, and Boston Consulting Group and learn:

  • Real world examples of retail early-movers investing in personalized offers.
  • How to activate personalized offers at scale with machine learning.
  • How to collect and organize your first party data.

Watch now and learn how redirecting 25% of mass promotion spending to personalized offers could increase return on investment by 200%, leading to an opportunity of more than $70 billion annually.

Mark Abraham

Mark Abraham

Managing Director & Senior Partner at Boston Consulting Group (BCG)

Mark leads BCG’s North American Marketing, Sales, & Pricing Practice and also oversees BCG’s Personalization business.

His teams have accelerated the personalization efforts of companies such as Starbucks, H&M and Google, helping clients use data and technology to deliver 1:1 breakthrough customer experiences across channels.

Christian Selchau-Hansen

Christian Selchau-Hansen

CEO / Co-founder at Formation.

Christian leads Formation, an enterprise software company that automates offer development and execution, enabling marketing teams to be more efficient and effective in engaging and retaining customers.

A 20-year tech veteran, Christian has helped develop new products and drive growth using data at companies like Square and Zynga and was previously a Partner and Managing Director at BCG Digital Ventures.

Kabir Shahani

Kabir Shahani

CEO / Co-founder at Amperity.

As co-founder of Amperity, Kabir started the company with the vision of using data and software to unleash the potential of marketers and analysts with the world’s leading consumer brands.

Earlier in his career, Kabir was named one of BusinessWeek's Best Young Tech Entrepreneurs of 2009 and was awarded the U.S. SBA Young Entrepreneur of the Year award in 2012.