There is massive pent-up demand from consumers who are demanding a truly relevant omni-channel customer experience.
Cookie-less future, IDFA & data privacy is increasing customer acquisition costs across all channels and forcing brands to increase LTV to maintain ROI on their media and advertising costs.
Video: Learn how brands are navigating a cookie-less future
1st-party data is a requirement for brands who want to increase and protect customer lifetime value. However, consumers are extremely digitally savvy and demand reciprocal value for their data.
Video: Learn what loyalty leaders have to say about first-party data.
~70% of consumers
state that the offers brands send
them aren’t relevant.
Half of US consumer
shave left a brand they were loyal to
for a competitor that better met
their needs.
Our Methodology
For this study, Forrester conducted an online survey of 250+ B2C decision-makers responsible for strategy or execution of loyalty initiatives, and an online survey of 1,000 consumer respondents age 18+. The study began in January 2021 and was completed in February 2021.
Dynamic Offer Optimization (DYNOO) is the easiest, most automated way to send millions of 1:1 offers at scale. This is made possible with Dynamic Actions & Rewards - customizable action and reward levers within each offer making it unique to each customer.
LEARN MORE
Loyalty Programs are a Critical Component to Business Growth
Five Key metrics for your Loyalty Program
Machine Learning is a Key Component of Offer Relevancy
Why a first-party data strategy is crucial for loyalty programs