Press and News

Press Releases
April 20, 2022
Challenges and Games Drive Consumers to Purchase More From Brands
Customer Experience Customer Loyalty Press Releases Dynamic Offers in Action
March 23, 2022
Formation Expands Gamified Offer Platform With Hosted Offer Capability
Press Releases Dynamic Offers in Action Gamification
March 10, 2022
Formation Appoints Ty Lim Chief Growth Officer
Company Press Releases
January 31, 2022
Formation Releases “3-Step Offer” Capability
Press Releases Dynamic Offers in Action Offer Strategy
January 25, 2022
New Guide Provides Framework for Creating Continuous, Data-Driven, Dynamic Loyalty Offers
Press Releases How-To Modernize Loyalty Offers
December 15, 2021
Continuous, Data-Driven Personalization Is Critical to Next Phase of Shopper Loyalty
Customer Loyalty Personalization Press Releases
November 19, 2021
American Shoppers Are Increasingly Fickle
Customer Loyalty Press Releases
October 19, 2021
Post-COVID, 41% of American Shoppers Now Expect a More Personalized In-Store Experience
Personalization Press Releases
September 8, 2021
Don't Take it Personal
Press Releases
August 3, 2021
Formation Secures First Gaming System Patent
Company Press Releases Dynamic Offers in Action Gamification
June 16, 2021
New Study: 2/3 of Consumers are at Risk of Leaving Brands because Offers aren’t Relevant
Press Releases Offer Strategy
June 11, 2021
Formation launches world’s first Dynamic Offer Optimization Platform
Company Press Releases Dynamic Offers in Action
Latest News
June 15, 2021
Apple takes on the internet: the Big Tech battle over privacy
FinancialTimes
April 27, 2021
Formation launches AI-driven offer optimization platform
VentureBeat
April 14, 2021
Q&A: How Offers and Rewards can Cement Customer Loyalty
Retail TouchPoints
April 5, 2021
AI at your Service
Information Week
March 18, 2021
How To Get Started With Dynamic Offer Optimization
Forbes
February 26, 2021
Chipotle’s Digital-Only Restaurant Points to the Industry’s Post-Pandemic Future
RampedUp
February 11, 2021
Interview: How To Combine Gamification Elements With Personalization
Promotion World
January 5, 2021
2021: The Future of Marketing is Now
Hospitality Technology