Guide: Modernizing Loyalty Offers
[Forrester Report] 2021 State of Offer Relevancy
EXCERPT FROM FROM THE REPORT.
3 Key findings from surveying 1000+ consumers and 250 brands.
1. Brands aren’t as relevant as they think...
92% of brands report that their company provides relevant offers, but on average, only 33% of offers are relevant to customers.
Customers are focused on value, while businesses are focused on promoting their products and services.
Brands must focus their offer strategy on what is most appealing to their customer.
2. Brands report their biggest challenges with optimizing promotions to be...
Brands can’t react to customer interactions fast enough.
They don’t have enough analytical resources to optimize at scale.
And it takes too long to create and deploy offers to the market.
3. Companies that have invested in technology see the benefits...
49% of respondents have already invested in an optimization platform.
94% are satisfied with that investment.
In the next year, 71% are investing or increasing investment in optimization.
For more trends and findings, fill out the form and get your FREE copy of the Forrester 2021 State of Offer Relevancy report.