Starbucks Corporation – the largest coffeehouse chain with more than 31,000 stores around the globe – had an ambitious goal: to become the most personalized brand in the world.
To achieve this goal, the loyalty marketing team sought to deliver individualized offers to more than 18.9 million active members of the Starbucks® Rewards loyalty program.
Starbucks wanted to grow revenue from its loyalty program through individualized offers. Their aspiration was to move beyond traditional segmentation all the way to individualized targeting.
However, the company’s existing tools and systems were not able to support 1:1 individualized offers at scale or the speed of the end-to-end marketing process.
To achieve their goals, Starbucks used the Formation Offer Optimization Platform to power millions of individualized offers to members of My Starbucks® Rewards.
The platform enabled Starbucks to combine their disparate data sources to construct, deliver and manage individual offers, resulting in significant sales lift for the company’s personalized marketing campaigns.
The coffeehouse chain optimized offers for each My Starbucks® Rewards member in numerous ways using dynamic actions and dynamic rewards; by specific categories, sub-categories or products; and by the amount and type of rewards.
After integrating Formation’s Offer Optimization Platform with the company’s data sources and marketing channels, Starbucks was able to:
Learn how we can help your brand send out smarter offers that maximize revenue and efficiency. Contact us today for a demo.