Formation, Inc. is seeking a passionate and dynamic Vice President of Marketing to lead both our corporate and product marketing. This person will be a key driver of Formation’s growth by building our positioning, brand and go-to-market strategies aimed at leading B2C Enterprises, evangelizing our innovative product and enabling Formation’s Sales Team.
You are a dynamic leader who likes being hands-on while driving the bigger picture. You will be strong on understanding our target market, using data to drive decisions, and building a differentiated brand and positioning. You should be able to balance strategic vision, thought leadership, followership, execution excellence, continuous improvement and provide an exceptional vision for Formation’s brand. You will work closely with multiple teams at Formation, external partners and our amazing customers to build and execute Go-To-Market strategy for the Formation product. In addition, you will work closely with Sales, Product, and Business Development Teams to effectively position our product, differentiate our platform from the competition, and craft and tell the Formation story unlike anyone else. Most importantly, you should be able to inspire and grow a remarkable team.
Desired Character Attributes:
Formation was founded with a vision to orchestrate individual offers and customer journeys at scale—enabling consumer-based enterprises to connect with their customers as individuals. Formation’s product employs a cloud-based architecture that is purpose-built for agile marketing and driving customer lifetime value. It enables the creation and delivery of one-to-one offers and customer experiences across channels in order to deepen and improve customer relationships while driving economic impact and lifetime value.
Today, Formation is enabling Starbuck's vision to be the "most personalized brand in the world." Formation’s machine-learning enables true one-to-one offers, with multiple facets of each offer made individually relevant for the millions of Starbucks loyalty members. Formation’s process automation has reduced marketing workflow time by from three months to one week versus a segmentation-based approach. And the business results are highly impressive with Starbuck's realizing significant benefits including 3X improvement in campaign run rate incremental revenue, 2X engagement and 2x marketing spend efficiency vs pre-Formation offers.
Formation has extended their customer footprint beyond Starbucks into the travel vertical with a major US airline and continues to build out it’s growing customer footprint across restaurant, retail, travel & hospitality and financial service verticals.
Formation is committed to inclusion and diversity and is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.
If you're up for the challenge of a lifetime, we're looking for outstanding talent to join our team.