Vice President of Marketing

San Francisco, CA
Formation was founded with a vision to orchestrate individual offers at enterprise scale. Formation’s product employs a cloud-based architecture that is purpose-built for agile marketing and driving customer lifetime value. It enables the creation plus delivery of one-to-one offers and customer experiences across channels to deepen and improve customer relationships while driving economic impact and lifetime value. Today, Formation is helping Starbuck's vision be the "most personalized brand in the world." Formation’s machine-learning enables true one-to-one offers, with multiple facets of each offer made individually relevant for the millions of Starbucks loyalty members. Formation’s process automation has reduced marketing workflow time by three months to one week versus a segmentation-based approach. The results are impressive with Starbuck's realizing significant benefits including 3X improvement in incremental revenue and3x marketing spend efficiency vs segment-based offers in 1/10th the time. Formation has extended their customer footprint beyond Starbucks into other markets including retail and travel and continues to build out it’s growing customer footprint across restaurant, retail, travel & hospitality, and financial service markets. THE POSITION Formation, Inc. is looking for a passionate and dynamic Vice President of Marketing, reporting to the CEO to lead both our corporate and product marketing. You will helpFormation grow by building our positioning, brand, and go-to-market strategies aimed at leading B2C Enterprises, promoting our innovative product, and enabling Formation’s Sales Team. You are a leader who likes being hands-on while driving the bigger picture. You will have a strong understanding of our target market, and using data to drive decisions, build a unique brand and positioning. You can balance strategic vision and thought leadership with execution and continuous improvement. You will work with multiple teams at Formation, external partners, and our amazing customers to effectively position our product, differentiate our platform from the competition, and craft and tell the Formation story unlike anyone else. Most importantly, you can inspire and grow a remarkable team.