Senior Director of Product

San Francisco

Formation is looking for a Senior Director of Product Management to guide the development and alignment of our product and services vision and roadmap. We’re looking for someone to advance our fast-growing personalized marketing solution that sits at the intersection of retention marketing, mobile apps, digital marketing channels, web-scale data, and machine learning.

Formation is a global leader in developing scalable solutions for individualized offers for Fortune 500 customers. Our solution drives results by building and deepening our customers’ relationships with their customers. We do this by automating the deployment of individualized offers across digital and physical channels. Formation’s solution uses artificial intelligence (AI) and machine learning (ML) to bring superb experiences through unique 1:1 offers that appeal to each customer.

As the head of Formation's Product Management team, you will lead the evolution of our product vision, strategy, roadmap across all of Formation’s products. You'll inspire, empower, and develop a team of impressive product managers to plan and execute strategic roadmaps, creating delightful products, and achieving our goals.

This role would report to the COO.

Key Responsibilities:

  • Oversee the Formation product vision and roadmap to grow our revenue streams across existing and prospective markets and expansion areas
  • Lead a team of experienced product managers in the development of shared roadmap priorities and an approach to delivery
  • Lead a cross-functional matrix of team members for effective product decision making across Engineering, Sales, Business Development, Customer Success, Design and Marketing
  • Work with Marketing on product positioning, packaging, and pricing, competitive landscape, core customer problems and manage product launch processes
  • Educate and align internal and external teams on current and future product vision, roadmap, strategy and how it has been guided by core customer problems, customer value, business value, and customer validation
  • Drive analysis of existing and future market and technology trends around personalized enterprise marketing, including how these trends will create opportunities for Formation
  • Engage with customers and external facing partners to understand and analyze customer and partner needs across a highly competitive and evolving landscape. 
  • Build a culture of trust, growth, innovation, and customer focus. Hire, retain, and groom the next product management leaders on your team.

Skills and Experience:

  • Minimum 10 years of experience in product management and software development with demonstrated career advancement. Minimum 5 years of experience in a senior product management leadership role
  • Able to build partnerships across product teams, Sales, Engineering, Marketing, Design, and Customer Success
  • A consistent track record for solving essential problems on large-scale enterprise products with the ability to navigate technical tradeoffs in application and platform development
  • Experience designing products as they relate to digital customer experiences
  • Ability to apply creative approaches to strategic product decisions
  • Experience developing enterprise SAAS products that connect to other Mar-tech systems, specifically developing APIs and interfaces to other Mar-tech products
  • Experience with marketing, measurement, consumer interactions, and behavioral design a plus
  • Have experience at both early-stage startups and global enterprise organizations.
  • Experience presenting across different teams and all levels
  • Experienced product promoter with an ability to speak at conferences and public events.
  • Technical background in computer science or related engineering field

About Formation: 

Formation distills complex customer data into uniquely tailored experiences; we orchestrate physical and digital exchanges into one seamless journey. Our business is building lasting, trusted relationships between people and brands—and making it look easy.

We're already reaching millions of people a day, and we're just getting started. Our founding leadership is equal parts business, design, and engineering—because we believe differing perspectives + passionate discourse achieve the greatest outcomes. We give our whole selves. We love learning new things.

Formation is committed to inclusion and diversity and is an equal opportunity employer. You will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status. 

If you're up for the challenge of a lifetime, we're looking for outstanding talent to join our team.


Among our many benefits:

  • 100% medical, dental, and vision
  • Discretionary PTO policy in addition to 11 paid holidays per year
  • 401K
  • Commuter Benefits