Senior Content Marketing Manager

San Francisco is looking for a seasoned Content Marketing Manager to lead the production of marketing content. The Content Marketing Manager will report to the VP of Marketing and work closely with the Marketing, Product, and Sales teams to create rich, high-quality content. If you're passionate about producing engaging content, and if writing and editing white papers, blog posts, infographics, slides shares and emails is your jam, then this is an opportunity for you!


  • Serve as the editor-in-chief by coordinating with internal and external teams to develop, copyedit, and optimize content to maximize ROI
  • Develop and manage the content roadmap and editorial calendar
  • Influence marketing program plans, including all related promotional tactics and copy, to enhance the reach and visibility of all created assets
  • Plan, produce and distribute content to increase awareness, generate leads, and nurture contacts
  • Lead and work closely with marketing, sales, and product teams to identify and fulfill content needs for all phases of the lead lifecycle and buyer’s journey.
  • Collaborate with various subject matter experts and thought leaders from across the organization to stay informed of and influence new content development initiatives
  • Measure and report on the effectiveness of all content marketing efforts, factoring in any key findings to continually fine-tune the editorial calendar and identify fresh, engaging tactics
  • Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed


  • Passion for writing
  • BS/BA in Marketing, Journalism, PR, or Communications preferred
  • 3+ years of experience creating digital content such as white papers, ebooks, blog posts, web pages, infographics, presentations, case studies, videos, and webinars
  • Proven ability to conduct content reviews, stakeholder interviews, content audits and inventories, and content performance analysis
  • Top-notch copyediting and proofreading skills
  • Data-driven marketer with strong analytical skills that influence future content development decisions
  • Attention to detail, organized, good project management (able to hit deadlines)
  • Is a self-starter and a solid team player who owns his or her success metrics
  • Must have a strong sense of initiative and ability to work under pressure on multiple projects
  • Comfortable working in a small company environment

About Formation

Formation distills complex customer data into uniquely tailored experiences. Our business is building lasting, trusted relationships between people and brands — and making it look easy.

We're already reaching millions of people a day, and we're just getting started. Our founding leadership is equal parts business, design, and engineering — because we believe differing perspectives + passionate discourse achieve the greatest outcomes.

We are collectively talented, but approach our work with candor and humility. We share our whole selves with our colleagues and believe that the most meaningful outcomes are made through teamwork and accountability. We make time to learn and iterate to further our efforts to do extraordinary work.

Formation is committed to inclusion and diversity and is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.