Field Events Marketing Manager

San Francisco

Formation is looking for a Field Events Marketing Manager to lead the strategic planning and execution of marketing and sales events in accordance with Formation’s go-to-market plan. Your events will help Formation build awareness, drive and nurture leads, and accelerate our marketing-sales funnel.

As an integral member of the marketing team, you must collaborate with a variety of individuals and teams—including sales, customer success, and business development and operations—and independently manage several projects simultaneously. You should be highly organized and detail oriented, as well as a self-starter with a natural curiosity to learn and grow.

Also, we are thrilled to be named one of the Top 50 startups by LinkedIn! Every member of our team makes Formation a special place to work and grow. Come join us and see for yourself!


  • Support Formation’s go-to-market strategy through strategic events, conferences, and trade shows
  • Own and drive the planning and execution of strategic events, helping develop themes; creating timelines and organizational plans; building and managing guest lists; working with outside vendors; and managing internal training and event staffing
  • Develop and maintain strict adherence to events budget(s)
  • Coordinate with sales, marketing, and business operations teams with respect to all pre- and post-event communication, promotions, follow-up, and measurement
  • Maintain Formation’s events calendar
  • Manage event set ups, staffing, and tear downs, coordinating internal and external stakeholders
  • Ensure Formation’s presence at events adheres to our brand and communicates our value


  • 2+ years of experience in event, tradeshow, or field marketing
  • Experience in Hubspot and Splash and Adobe Creative Cloud
  • High proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
  • Bachelor’s Degree in Marketing, Communications, or similar field
  • Excellent verbal and written communication skills
  • Exceptional attention to detail
  • Ability to travel frequently
  • Strong project management, time management, organizational, and execution skills
  • High degree of creativity and a passion for people

About Formation

Formation distills complex customer data into uniquely tailored experiences. Our business is building lasting, trusted relationships between people and brands — and making it look easy.

We're already reaching millions of people a day, and we're just getting started. Our founding leadership is equal parts business, design, and engineering — because we believe differing perspectives + passionate discourse achieve the greatest outcomes.

We are collectively talented, but approach our work with candor and humility. We share our whole selves with our colleagues and believe that the most meaningful outcomes are made through teamwork and accountability. We make time to learn and iterate to further our efforts to do extraordinary work.

Formation is committed to inclusion and diversity and is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.