Account-Based Marketing (ABM) Manager

San Francisco

We’re looking for an Account-Based Marketing Manager to develop and scale our current ABM program. The ideal candidate will be results-oriented, data-driven and have proven expertise in the multi-channel approach, including digital (paid search, display, content syndication, retargeting), direct mail, email, etc., to generate leads and create pipeline at scale.Reporting into the Vice President of Marketing, this position is located at Formation’s headquarters in San Francisco, CA.


  • Develop compelling ABM programs that successfully engage target accounts and drive pipeline
  • Create programs that nurture prospects through the buyers’ journey while delivering a cohesive experience
  • Develop a strong collaboration with Sales leadership, starting with account selection through to running integrated plays.
  • Create, plan, and execute multi-channel campaigns through targeted digital, content, event, and web marketing efforts, creating a highly effective and personalized approach for strategic accounts
  • Take a data-driven approach to the customization of marketing programs for buyers, creating vertical-based or other personalized assets as needed
  • Monitor campaign pacing and performance; optimize as needed
  • Work with sales operations team to create an “ABM Scorecard” to measure engagement and conversion into our top tier accounts
  • Present regularly on program performance and success to Sales and Marketing leaders


  • 4-6 years in account-based marketing for B2B SaaS company, enterprise experience preferred
  • Successful history in developing and executing multi-channel account-based digital programs
  • Demonstrated experience running integrated campaigns leveraging non-digital channels such as email, direct mail, and events
  • Proven track record of exceeding pipeline and revenue targets
  • Ability to back into a campaign plan to achieve pipeline targets
  • Deep understanding of enterprise sales cycles and enterprise buyer's journey
  • Strong communications skills
  • Power-user of tools such as Marketo, Salesforce and Demandbase

About Formation

Formation distills complex customer data into uniquely tailored experiences. Our business is building lasting, trusted relationships between people and brands — and making it look easy.

We're already reaching millions of people a day, and we're just getting started. Our founding leadership is equal parts business, design, and engineering — because we believe differing perspectives + passionate discourse achieve the greatest outcomes.

We are collectively talented, but approach our work with candor and humility. We share our whole selves with our colleagues and believe that the most meaningful outcomes are made through teamwork and accountability. We make time to learn and iterate to further our efforts to do extraordinary work.

Formation is committed to inclusion and diversity and is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.



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