Employee Spotlight

Cynthia Guitierrez

Cynthia Guitierrez / Finance Team

What’s your favorite employee benefit or perk that Formation offers?

Health benefits covering dependents 100%

How has Formation promoted your professional development?

Allowed me flexibility to prepare for my CPA exams

Mary Matthews

Mary Matthews / Software Engineer - Front end

What was a major selling point for you to consider working at Formation?

I was really excited by the opportunity to work at a startup that is in such an innovative market, working with a team to build a product that helps fortune 500 companies connect with their customers on a personal level through 1:1 loyalty program offers. Formation was a unique opportunity because it is both a startup building a product unique from anyone else in the market and it’s backed by established brands like BCG and Starbucks who are leaders in digital innovation.

Sarah Siegel

Sarah Siegel / Data Analyst

What was a major selling point for you to consider working at Formation?

Flexibility and the types of data and projects you have the opportunity to work on/with.

How has Formation promoted your professional development?

By being given many, many opportunities to speak to and with clients I have become better with client communication and developed my presentation skills further.

Trish Wootton

Trish Wootton / Head of Sales Strategy and Operations

What do you find most interesting about the work you are doing?

I am a problem solver at heart. Formation is a company of people all willing to roll their sleeves up and work together to find solutions. My colleagues all come from different backgrounds and it is interesting to hear different approaches to solutions and how everyone brings their talent to push the business forward.

What do you do to balance your personal life with your work at Formation?

It isn't always easy but this is a company that values personal time. When I decide to shut down, I get the time I need to recharge.

Ready for your next adventure?

We have lofty goals, and we know that meeting them will require assembling a diverse team of talented individuals.

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Our mission is to use data to serve human motivation.

Since 2015, we’ve been hard at work building a platform that fundamentally enhances the way in which customers are able to interact with the brands they love. That work has just begun.

As we continue the pursuit of our mission, we are looking to build a world-class team of individuals, all of whom will drive impact in a meaningful way.

Our mission is to use data to serve human motivation.


Being healthy and happy should not be a perk


Your home away from home should be comfy too.

Welcome to our office

Welcome to our office

Our Workplace |

Our headquarters is conveniently located in beautiful San Francisco. The industrial open floor plan is thoughtfully designed with plenty of room for our peleton bikes, multiple stocked kitchens, quiet workspaces, and a rooftop deck that overlooks the city.

Erica Sabalones

Erica Sabalones

HR Manager |


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