Employee Spotlight

Cynthia Guitierrez

Cynthia Guitierrez / Finance Team

What’s your favorite employee benefit or perk that Formation offers?

Health benefits covering dependents 100%

How has Formation promoted your professional development?

Allowed me flexibility to prepare for my CPA exams

Sarah Siegel

Sarah Siegel / Data Analyst

What was a major selling point for you to consider working at Formation?

Flexibility and the types of data and projects you have the opportunity to work on/with.

How has Formation promoted your professional development?

By being given many, many opportunities to speak to and with clients I have become better with client communication and developed my presentation skills further.

Joe Howard

Joe Howard / Enterprise Account Executive

What’s your favorite employee benefit or perk that Formation offers?

The ability to wear a few hats each and every week… constantly learning as a team and working on different activities in support of our clients. Though I have a defined job "role" at Formation, it is up to me how I chart the course.

How do you celebrate your team's wins?

As a team, of course! Recognize who helped from the wider teams that touch the customer in every aspect of their journey (Formations' Product organization, Solutions Team, Marketing, Engineering and Support functions). Everyone has a role in earning a new customer's confidence!

Nachiket Paranjape

Nachiket Paranjape / Software Engineer

What do you find most interesting about the work you are doing?

Currently working on the Offer Construct piece of the Formation Platform has allowed me to look at our product from a customer’s point of view. This is interesting to understand their needs and build something which would be easy to operate for the customer.

What motivates your work, what keeps you going?

I have been working with probably one of the best teams at Formation. The overall enthusiasm of everyone on the team to contribute to build something makes you push yourself and deliver!

It makes a lot of difference when you have supportive teammates and I have definitely found that to be a case.

Ready for your next adventure?

We have lofty goals, and we know that meeting them will require assembling a diverse team of talented individuals.

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Our mission is to use data to serve human motivation.

Since 2015, we’ve been hard at work building a platform that fundamentally enhances the way in which customers are able to interact with the brands they love. That work has just begun.

As we continue the pursuit of our mission, we are looking to build a world-class team of individuals, all of whom will drive impact in a meaningful way.

Our mission is to use data to serve human motivation.


Being healthy and happy should not be a perk


Your home away from home should be comfy too.

Welcome to our office

Welcome to our office

Our Workplace |

Our headquarters is conveniently located in beautiful San Francisco. The industrial open floor plan is thoughtfully designed with plenty of room for our peleton bikes, multiple stocked kitchens, quiet workspaces, and a rooftop deck that overlooks the city.

Erica Sabalones

Erica Sabalones

HR Manager |


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