Join our team

We have lofty goals to improve customer engagement, and we know that meeting them will require assembling a diverse team of talented individuals.

Open Positions

Why Formation

Our mission is to use data to serve human motivation

Since 2015, we’ve been hard at work building a platform that fundamentally enhances the way in which customers are able to interact with the brands they love. That work has just begun.

As we continue the pursuit of our mission, we are looking to build a world-class team of individuals, all of whom will drive impact in a meaningful way.

Our mission is to use data to serve human motivation

Employee Spotlight

Steve Lamb

Steve Lamb / Engineering Manager

What was a major selling point for you to consider working at Formation?

I originally joined Formation because of the tech stack, but my main source of ongoing satisfaction is the complexity of our product, the scale our software runs at, and the people I get to work with.

What motivates your work, what keeps you going?

I am motivated by the fact that we have the product maturity and momentum to be immensely successful. We just have to scale our product up to meet market demand, and this makes for a very satisfying engineering experience.

Mary Matthews

Mary Matthews / Software Engineer - Front end

What was a major selling point for you to consider working at Formation?

I was really excited by the opportunity to work at a startup that is in such an innovative market, working with a team to build a product that helps fortune 500 companies connect with their customers on a personal level through 1:1 loyalty program offers. Formation was a unique opportunity because it is both a startup building a product unique from anyone else in the market and it’s backed by established brands like BCG and Starbucks who are leaders in digital innovation.

Adrien Lo

Adrien Lo / Sr. Software Engineer

How has Formation promoted your professional development?

My engineering manager cares very much about my professional development. They trust the work I do and recognize the efforts as well. We talk about career growth quite a bit in our 1:1's and lay out tasks/steps to get me there.

What is one thing you would challenge your team to do?

I'd challenge my team to think outside of the box. Don't be afraid to get uncomfortable with a challenge or the task at hand. Always think there are more improvements or ways to do things better.

Trish Wootton

Trish Wootton / Head of Sales Strategy and Operations

What do you find most interesting about the work you are doing?

I am a problem solver at heart. Formation is a company of people all willing to roll their sleeves up and work together to find solutions. My colleagues all come from different backgrounds and it is interesting to hear different approaches to solutions and how everyone brings their talent to push the business forward.

What do you do to balance your personal life with your work at Formation?

It isn't always easy but this is a company that values personal time. When I decide to shut down, I get the time I need to recharge.


We invest in the health & well-being of our team


100% medical, dental, and vision premiums paid for full-time employees and eligible dependents.


We assist you with getting to and from work, including pre-tax transit benefits or a pre-tax parking benefit.


We appreciate work-life balance and have a discretionary PTO policy in addition to 11 paid holidays per year.


Our kitchen and fridge are always well stocked, and we enjoy weekly catered lunches.


We are family-oriented and provide generous time off for those growing their families. We offer a range of benefits to help find daycare and even provide insurance for your furry friends.


We offer student loan education and tools for assisting with the review and modification of your student loans.


Huge impact. Cutting-edge tech. Great team.

Join us and help improve customer engagement for some of the world’s largest brands. Build innovative products that disrupt the status quo.

Open Positions

Want to join Formation?

Contact the Formation recruiting team

Have questions for our recruiting team and our mission to improve customer engagement? Please reach out and say hello.