In this article you will learn:
Today’s consumers are fiercely loyal to their favorite brands, but the competition for that loyalty is just as fierce. In our recent survey of 2,000 U.S. consumers, we found that over half (58%) are more loyal to brands than they were five years ago. This consumer loyalty translates directly to higher brand engagement — and more dollars spent. But with so many brands in the marketplace, reaching consumers is more difficult than ever.