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Recent Stories
June 8, 2020

Formation Rethinks How to Measure Customer Loyalty
Customer Loyalty
June 3, 2020

AI and Machine Learning for Marketers: 101
Artificial Intelligence
May 28, 2020

Customer Data Platforms: Can They Deliver Personalization?
Marketing Technology
May 26, 2020

How Formation Optimizes AI and Machine Learning for Marketing
Marketing Technology
May 20, 2020

What Is Customer Loyalty: 10 Benefits for Your Brand
Customer Loyalty
May 14, 2020

Why It’s Time to Push Beyond Customer Segmentation Models
Segmentation
May 7, 2020

Webinar: Moving From Segmentation to Individual Marketing
Personalization
May 7, 2020

Trading Off Privacy for Personalization
Personalization
May 1, 2020

How Technology Will Enable the 3 stages of Recovery
Marketing Technology
April 28, 2020

How Starbucks Became #1 in Customer Loyalty
Customer Loyalty
April 22, 2020

Why Understanding Your Customer Is Critical to Improving CX
Marketing Technology
April 16, 2020

6 Ways to Support Customers in Their Individual Path to Recovery
Customer Experience
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