How-To Modernize Loyalty Offers
Read More →
Why Modernizing Offers is Critical to Retaining Customer Loyalty
To provide the kinds of relationships consumers are craving, brands need to modernize their offers in order to become revenue powerhouses.
How Occasional Buyers Become Loyal Customers | The Power of a Loyalty Ladder
Learn how customer loyalty ladders allow brands to use the data already in their system to turn occasional buyers into loyal customers.
The Future of Modern Loyalty
Read More →
Why Meta’s Stock Decline Matters to Loyalty Marketers
Meta’s large earnings miss is a clear sign of the rising financial impact new privacy changes will have for companies that rely mainly on mining consumer data.
What is the Future of Segmentation?
Most companies rely on segmentation for more targeted marketing, but it’s not effective in reaching consumers on a personal level.
Dynamic Offers in Action
Read More →
Challenges and Games Drive Consumers to Purchase More From Brands
Formation’s platform adds capabilities enabling brands to increase revenue via personalized loyalty challenges
Learnings from the Inaugural Hack Week at a Startup
Hack weeks are a significant investment. We’ve seen large companies successfully run their variations but do they also make sense for earlier stage startups?