There's no doubt that 2020 threw some curveballs at your marketing efforts. First there was the global pandemic that changed how and where people buy. Then came an economic crisis that made consumers more cautious about who they purchase from, and how much they're willing to spend.
Traditional marketing strategies quickly went out the window, as brands were forced to pivot overnight to keep their businesses open, people employed and customers satisfied. Agile brands were able to communicate effectively with their customers and appeal to their changing demands, which inspired greater loyalty and enabled them to maintain their business. But many others faltered.
Now as we enter 2021, it's time to be more strategic. No doubt offer campaigns will continue to be one of the main tactics for increasing sales and influencing customer behavior. But, when you look closer, are your campaigns working the way they should?
Chances are they're not. Most offer campaigns are broken. They fail to personally engage customers and, therefore won't help contribute to your company's overall business goals. And there could be any number of reasons why they're broken – from offers that are too generic or lack of flexibility to adjust to changing trends, to not using data optimally.
If you're looking for a way to fix these broken offers and put an effective offer campaign plan into place this year, you need to start planning now.
Formation has identified the five must-do steps to deliver the offers that resonate with customers and build loyalty, as well as ensuring you see the results you want.
Download our latest white paper – "Your 2021 Offer Campaign Planning (With Checklist)" – to get started now. We also offer insights on why offer optimization technology is a critical tool in your MarTech toolbox, making it possible to keep pace with competitive, ever-changing markets.