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Stay up-to-date with Formation’s thought leadership, industry news and tips to improve customer experience with personalization.
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August 11, 2020

Quiz: Discover Your Company’s Personalization Score
Personalization
August 10, 2020

5 Behavioral Segmentation Examples and How to Improve Them
Segmentation
August 9, 2020

How Does Your Brand Stack Up in Personalized Marketing?
Personalization
July 28, 2020

Personalized Offers: 3 Tips to Engage Today’s Digital Consumers
Personalization
July 22, 2020

How to Scale 1:1 Personalization in Less Than 60 Days With Machine Learning
Personalization
July 20, 2020

Driving Success With Engagement in Marketing
Customer Experience
July 15, 2020

Make the Most of Your Resources: Execute Marketing Operations 10x Faster
Marketing Technology
July 13, 2020

7 Ways To Increase Customer Loyalty
Customer Loyalty
July 8, 2020

Scaling Your Customer Loyalty With Formation: 3 Steps to Get Started
Marketing Technology
July 7, 2020

Why the Social Media Ad Ban Highlights the Need for Data-Led Personalization
Customer Loyalty
June 29, 2020

7 Steps to a Data-Driven Marketing Strategy
Marketing Technology
June 25, 2020

Is a Customer Engagement Platform Enough for Personalization
Personalization Marketing Technology
June 23, 2020

Understanding Machine Learning for Marketing
Marketing Technology Artificial Intelligence
June 10, 2020

Prepare for the Recovery with a Data-Driven Personalization Strategy
Personalization Marketing Technology
June 8, 2020

Formation Rethinks How to Measure Customer Loyalty
Customer Loyalty
June 3, 2020

AI and Machine Learning for Marketers: 101
Marketing Technology Artificial Intelligence
May 28, 2020

Customer Data Platforms: Can They Deliver 1:1 Personalization for Marketers?
Marketing Technology
May 26, 2020

How Formation Optimizes AI and Machine Learning for Marketing
Marketing Technology Artificial Intelligence
May 20, 2020

What Is Customer Loyalty: 10 Benefits for Your Brand
Customer Loyalty
May 14, 2020

Why It’s Time to Push Beyond Customer Segmentation Models
Segmentation
May 7, 2020

Webinar: Moving From Segmentation to Individual Marketing
Personalization
May 7, 2020

Trading Off Privacy for Personalization
Personalization
May 1, 2020

How Technology Will Enable the 3 stages of Recovery
Marketing Technology
April 28, 2020

How Starbucks Became #1 in Customer Loyalty
Customer Loyalty
April 22, 2020

Why Understanding Your Customer Is Critical to Improving Customer Experience
Marketing Technology
April 16, 2020

6 Ways to Support Customers in Their Individual Path to Recovery
Customer Experience
April 14, 2020

Build Your Customer Loyalty Loop Using Formation
Customer Loyalty
April 8, 2020

How to Increase Customer LTV With a Loyalty Program
Customer Loyalty
April 1, 2020

Formation: Injecting Machine Learning in the MarTech Stack for 1:1 Personalization
Marketing Technology
March 25, 2020

Customer Loyalty Program Best Practices - 5 Steps to Success
Customer Loyalty White Paper
March 24, 2020

8 Ways to Accelerate Your Recovery by Focusing on Customer Experience
Customer Experience
March 20, 2020

Customer Engagement Strategy: Turning Customers into Advocates
Customer Experience
March 17, 2020

The Evolution of One-to-One Marketing and the Rise of Hyper Personalization
Personalization
March 11, 2020

10 Artificial Intelligence Marketing Tools Driving the AI Revolution
Marketing Technology
March 6, 2020

Your 20% Off Coupons Aren’t Cutting it Anymore: Formation’s Solution for Personalized Offers
Marketing Technology
February 29, 2020

How to Leverage Customer Personalization for Growth
Personalization
February 24, 2020

7 Tips for Improving Your Customer Engagement Strategy
Customer Experience
February 11, 2020

The Evolution of Marketing Technology Trends
Marketing Technology
February 8, 2020

Transform Your Customer Experience With Personalization
Customer Experience
January 31, 2020

The Problems With Customer Segmentation
Personalization White Paper Segmentation
January 24, 2020

The Keys to Creating a Strong Customer Loyalty Program
Customer Loyalty
January 21, 2020

NRF 2020: Retailers Are Investing in Personalized Marketing
Customer Experience
January 3, 2020

Which Stage of Personalization Are You In?
Personalization White Paper
July 31, 2019

What the Lyft-Hilton Partnership Says About the Future of Hospitality Rewards
Customer Loyalty
May 15, 2019

Tech Guru Used Artificial Intelligence to Make Shopping More Human
News
March 21, 2019

Personalized Offers in the Travel Industry: Key Takeaways
Personalization
March 13, 2019

Personalized Shopping Experience Connects Companies to Customers
Personalization
January 17, 2019

How Customer Data Analytics Can Fuel Growth in Healthcare
News
September 6, 2018

Formation Named to 2018 LinkedIn Top Startups List
Company
March 2, 2018

Announcing our rebrand — Takt is now Formation!
Company
July 25, 2016

Our start — Takt (Now Formation) Raises $30m in Series A Funding Led by BCG Digital Ventures
Company