How to Add Science to Your Loyalty Program

Gamification is more than a spinning wheel. It's a way to use behavioral economics to engage customers while also entertaining and challenging them. And it aligns to your key business objectives, such as increased revenue growth. Read the white paper and you’ll learn:

• Seven gamification elements based on behavioral science that provide short-term and long-term gratification and continuous rewards to strengthen customer loyalty

• How Starbucks brewed up results with gamification to become “the most personalized brand in the world” while increasing their marketing efficiency by 2x and marketing execution speed by 10x

• Why Sephora successfully used game design, to create “superfans” that spent 10 times more than average customers on their online “Beauty Talk” community

Download our new report “Beyond the Fun, How Gamification Adds Science to Your Customer Loyaltynow.


of consumers agree that the more personalization tactics a brand uses, the more loyal they are to that brand

said they’re more likely to engage with a brand that offers a loyalty program versus one that doesn’t

Behavioral science improves marketing ROI

Gamification has become an increasingly important tool in the marketing toolbox, as a way to support the customer loyalty loop, increase LTV and gain the insights that help brands refine efforts to deliver true 1:1 personalization.

Get the White Paper Now