Our mission is to help brands grow their businesses by building and strengthening individual customer relationships through personalized experiences.
We began in 2015 with a pilot test for a Fortune 100 company who had the goal of becoming the most personalized brand in the world. After proving tremendous customer engagement and revenue impact, we raised a $30M Series A in February 2016. We have since grown rapidly in every dimension and are just getting started.
We automate the deployment of individualized offers across both digital and physical channels. Formation’s solution leverages artificial intelligence (AI) and machine learning (ML) to deliver superb experiences through unique 1:1 offers that appeal to each customer.
WE RESPECT WITH CANDOR
WE FOCUS ON RESULTS
WE ARE ALWAYS LEARNING
WE ARE STRONGER AS A TEAM
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