Customers are seeking a more personalized experience, one that requires marketing to develop a unique relationship with each buyer. Yet, there’s still confusion around what “personalization” really means, and how to implement it effectively.
Segment of One
While segmentation is about identifying and marketing to cohorts or specific groups that share some characteristics, it does not go far enough to address consumers' strong desire for a personalized customer experience.
A solution that leverages AI and ML can eliminate the inefficiencies, speed time to offer, improve scalability and increase marketers’ agility to achieve true 1:1 personalization.