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The Offer Relevancy Gap

Brands send millions of communications and spend billions of dollars on offers each year to engage customers. Yet customer engagement is still falling short, with two-thirds of consumers stating that the offers brands send them are not relevant to their needs.

83%
of consumers will buy
from brands that
send relevant offers
92%
of companies
believe the offers
are relevant
only
33%
of offers are
considered relevant
by consumers
71%
of brands plan to
invest in offer
optimization technology

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