Dynamic Offer Optimization for Modern Loyalty
Make Loyalty to your Brand an Easy Choice
In a digital, always-on world where consumers have many choices, how do you ensure your brand stands out in the sea of mass promotions? Personalized offers seems like the obvious solution, but retailers must account for whether their personalized campaigns can automatically adapt to changing consumer behaviors and scale to deliver a true 1:1 experience.
Brands that adopt dynamic offers see revenue lift of up to 8%
Go beyond personalization with dynamic offers
Retailers that adopt dynamic offers leverage personalization to meet their customers where they are and continually build deeper relationships with them because their offers automatically adapt to changing behaviors over time. Learn how you can do the same.
Brands that have made the transition to Dynamic Offer Optimization
More than 10B dynamic offers sent through the Formation Platform
Drive up to $96 Million with Dynamic Offer Optimization
*Based on a $1B loyalty program
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$80 million
$80 million in sustainable revenue lift
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$15 million
$15 million in reward spend efficiency savings
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$1 million
$1 million in operational efficiency savings
Frequency
Accomplish key business objectives with dynamic offers
Increase the frequency of purchases per customer
Cross-Sell
Accomplish your business objectives with dynamic offers
Cross-sell across categories, brands or product lines
Digital Engagement
Accomplish your business objectives with dynamic offers
Increase customer stickiness with improved digital engagement
Adapt to changing behaviors with Dynamic Offer Optimization
Personalization at scale, at the click of a button
Machine learning personalizes every customer’s offer action, reward and difficulty based on individual customer insights, without additional operational overhead.
