Consumers want offers that matter to them

Give consumers exactly what they want

To stay loyal, your customers expect relevance from your brand. Deliver it with every offer, at enterprise scale.

Measuring Marketing Success in 2021

On-Demand Webinar

Measuring Marketing Success in 2021

Learn how Giant Eagle transformed their marketing with data-led initiatives

Watch our new on-demand webinar with Damian Scott, VP & Chief Customer Officer at Giant Eagle, one of the nation's largest food, fuel and pharmacy retailers. We'll discuss how they transformed their marketing with a number of data-led initiatives. Most recently, Giant Eagle relaunched their myPerks loyalty program, and learn how they made critical decisions based on their success metrics.

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AI-Powered Offers

Engage your customers 1:1

By continuously analyzing your customer's behaviors, Formation develops insights into their underlying motivations and creates offers that are individually tailored for greater relevance, engagement and success of your business objectives.

Engage your customers 1:1 Engage your customers 1:1

Featured Case Study

Starbucks + Formation

Read how Starbucks uses Formation's offer management platform to simplify the deployment of individualized offers across channels by automating offer assembly, offer management, reward fulfillment and KPI measurement and tracking.

What We Provide

Align offers to your goals

We've developed a library of dynamic offer types for your personalization marketing. Together, they're designed to achieve a wide range of objectives across the customer life-cycle.


Learn more about your customers and build stronger bonds by offering relevant products and services.
Onboarding 2
Onboarding 2

Purchase Frequency

Increase frequency and encourage routine behavior for specific actions.
Frequency full
Frequency full

Product Exploration

Introduce new products and behaviors by building off of customers high propensity routines.
Category exploration full
Category exploration full


Learn more about your customers and build stronger bonds by offering relevant products and services.

Automate Your Offers

Increase customer engagement at scale

Optimize and measure across channels, while improving ROI, increasing marketing operations efficiency up to 10x and net incremental revenue 3x.

Increase customer engagement at scale Increase customer engagement at scale


Artificial intelligence meets offer automation

Our automation platform creates and deploys up to millions of individually personalized offers across channels. Our AI/ML engine continuously analyzes customer behavior and fine-tunes your offers accordingly, so your campaigns keep getting more effective.

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Do more with less

With a powerful platform, proven methods and a team with deep industry and technical expertise, Formation streamlines your personalization marketing process, allowing you to scale your programs and increase efficiency and speed to market.

Do more with less

Want to maximize revenue and efficiency?

Learn how we can help with your personalization marketing and get 1:1 offers in-market in 60 days or less. Contact us today for a demo.