Individual Customer Goal Management – at scale

Every person is unique. By understanding and serving human motivations, we enable organizations to engage each customer with individualized, multi-step experiences.

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What We Do

Advanced machine learning to optimize customer experiences and journeys

The industry's first Customer Goal Management (CGM) platform uses machine learning to create personally relevant experiences that support customer motivations and business objectives.

Advanced machine learning to optimize customer experiences and journeys Advanced machine learning to optimize customer experiences and journeys

How we do it

Machine learning with heart

We believe in helping organizations form deep customer relationships by understanding each individual's goals and creating tailored experiences that delight them.

Machine learning with heart Machine learning with heart

What We Provide

Build lifelong 1:1 relationships

Formation's CGM platform automates the analysis of billions of touchpoints to deliver individualized customer experiences in real-time.

  • Truly Individualized
  • Contextual Orchestration
  • Customer Goal Alignment
  • Omnichannel Consistency
  • New Way to Test & Learn

Truly Individualized

We provide individual-level customer experiences that are constantly optimized to long-term customer happiness while achieving business objectives, instead of segment based targeting.

Contextual Orchestration

We provide real-time, contextual trigger-based orchestration that is not limited by predefined calendar-based schedules.

Customer Goal Alignment

Our CGM platform drives specific behaviors through individualized multi-step experiences, as compared to static offers.

Omnichannel Consistency

We deliver individual-level preferences and multi-channel experiences with consistency across all channels.

New Way to Test & Learn

We exponentially improve test and learn with broad experimentation, automated analyses, and test adjustments, as compared to lengthy post-campaign analyses.

Truly Individualized

We provide individual-level customer experiences that are constantly optimized to long-term customer happiness while achieving business objectives, instead of segment based targeting.

About Formation

A startup with a head start

Backed by corporate venture capital and led by a world-class team, we have the relationships, passion, and resources to apply cutting edge technology at an unprecedented scale. 

We are looking for outstanding individuals who want to change the way we interact with the world.

Careers