It's a question loyalty marketers ask frequently. Between static offers, coupon codes and manual campaign ops, it's no surprise, brands are slow to deliver relevant offers at scale.
Dynamic offer optimization and automation has enabled innovative brands to deliver 1:1 loyalty offers without the operational drag. These modern loyalty marketers are celebrating test results not launches.
ELIMINATE OPERATION DRAG
ADAPT TO CUSTOMERS
Read how Starbucks, the largest coffeehouse chain with more than 31,000 stores worldwide, had an ambitious goal to become the most personalized brand in the world. Their loyalty program, Starbucks® Rewards, saw a 200% marketing sales lift after using Formation to automate their offer creation, assembly, management, reward fulfillment and KPI measurement and tracking.
Formation’s Offer Optimization Platform can help brands achieve 1:1 relevancy in their loyalty offers without having to rip and replace their existing martech stack.
Join Rob Fagnani, VP of Business Development at Formation, as he outlines ways to turbocharge your offer strategy in an on-demand workshop.