Customer loyalty beyond the transaction

Formation's Dynamic Offer Optimization Platform helps brands build deeper relationships with their customers, achieve higher ROI and get offers to market faster with less operational overhead.

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The $70 Billion "Pot of Gold" in Personalized Offers

$2 billion optimized through our platform

$2 billion optimized through our platform

Dynamic Offer Optimization is changing the face of loyalty

CUSTOMER LOYALTY & LIFETIME VALUE

Deepen customer relationships and build stickiness for your brand beyond the transaction

HIGHER LOYALTY PROGRAM REVENUE

Drive higher AOV, frequency and 3X ROI with patented machine-learning optimization technology

SPEED TO MARKET & OPERATIONAL EFFICIENCY

Get offers to market 10X faster and automates the execution, fulfillment & optimization of your campaigns