Every person is unique. By understanding and serving human motivations, we enable organizations to engage each customer with individualized, multi-step experiences.More Info
We are honored to be named one of LinkedIn’s Top Startups, a list recognizing 50 of the world’s best and most sought-after startups.
The industry's first Customer Goal Management (CGM) platform uses machine learning to create personally relevant experiences that support customer motivations and business objectives.
We believe in helping organizations form deep customer relationships by understanding each individual's goals and creating tailored experiences that delight them.
Formation's CGM platform automates the analysis of billions of touchpoints to deliver individualized customer experiences in real-time.
Backed by corporate venture capital and led by a world-class team, we have the relationships, passion, and resources to apply cutting edge technology at an unprecedented scale.
We are looking for outstanding individuals who want to change the way we interact with the world.