World's First Dynamic Offer Optimization Platform

AUTOMATION ENABLED SPEED

Automate the creation, fulfillment and optimization of offers so you can get them to market 4X faster.

RELEVANCE AT SCALE

Dynamic Actions & Rewards make it fast and easy to launch millions of 1:1 individualized offers.

CONTINUOUS OPTIMIZATION

Adapt to market forces with new offers, customer-level measurement and continuous optimization.

Some of our customers

Some of our customers

Featured Case Study

Starbucks + Formation

Read how Starbucks, the largest coffeehouse chain with more than 31,000 stores worldwide, had an ambitious goal to become the most personalized brand in the world. Their loyalty program, Starbucks® Rewards, saw a 200% marketing sales lift after using Formation to automate their offer creation, assembly, management, reward fulfillment and KPI measurement and tracking.