World's First Dynamic Offer Optimization Platform
Quickly send & optimize offers that increase engagement & drive revenue
Brands spend billions each year optimizing the beginning of the customer journey - from digital ads to web pages to mobile apps - yet fall short when it comes to the offers they send to their loyal customers. Only 33% of consumers find the offers brands send to be relevant to their needs. That's why the most customer-centric companies like Starbucks, United and other use Formation's patent-pending ML technology to automatically create and optimize billions of unique offers at the click of a button.
Offer Relevancy Will Save the B2C Marketing Funnel
Learn how to activate first-party data to create engaging offers
Introducing the Loyalty Innovators Community
This community is a place for digital leaders, marketing executives and loyalty innovators to connect, share best practices and learn from each other on building that most authentic customer experience for our respective businesses.
World's First Dynamic Offer Optimization Platform
AUTOMATION ENABLED SPEED
RELEVANCE AT SCALE
CONTINUOUS OPTIMIZATION
Some of our customers
Featured Case Study
Starbucks + Formation
Read how Starbucks, the largest coffeehouse chain with more than 31,000 stores worldwide, had an ambitious goal to become the most personalized brand in the world. Their loyalty program, Starbucks® Rewards, saw a 200% marketing sales lift after using Formation to automate their offer creation, assembly, management, reward fulfillment and KPI measurement and tracking.