Powering the transformation from mass to personalized

Formation's Dynamic Offer Optimization Platform helps brands build deeper relationships with their customers, achieve higher ROI and get offers to market faster with less operational overhead.

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Introducing Formation's Dynamic Offer Optimization Platform

Dynamic Offer Optimization is changing the face of loyalty

DYNAMIC OFFERS AT SCALE

Automated personalization of each offer's actions and rewards down to the individual customer

INCREASED LOYALTY PROGRAM PROFITABILITY

Drive higher AOV, frequency and 3X ROI with patented machine-learning optimization technology

TEST, MEASURE & LEARN FASTER

Machine learning continually tunes and optimizes campaign performance over time

Over 10B dynamic offers sent through our platform

Over 10B dynamic offers sent through our platform



Forrester Masterclass: Building a Personalization Tech Stack in the Modern Loyalty Era

Automate personalized offers at scale

Formation's Dynamic Offer Optimization Platform enables marketers to build campaigns focused on a specific business objective, from a wide range of single-action or multi-action offer types. The platform automatically generates a unique offer for each customer within and continuously optimizes each campaign.

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