Industry-defining platform

Formation's Customer Goals Management (CGM) platform understands each customer’s behaviors, motivations, and contextual data in order to determine and deliver the optimal customer experience in alignment with business objectives.

Capabilities

We apply AI to build and orchestrate the very best in individualized experiences

Formation's CGM platform provides organizations the ability to:

  • Define and align business objectives with each customer’s goals
  • Understand the individual’s motivations by analyzing every interaction and decision
  • Provide increasingly relevant experiences that support each customer’s goals
  • Automate the end-to-end marketing process

We apply AI to build and orchestrate the very best in individualized experiences We apply AI to build and orchestrate the very best in individualized experiences

Approach

We use reinforcement learning to create a new experimentation paradigm

This approach provides a faster path to optimization over traditional A/B testing. 

Additional advantages include: 

Exponentially More Tests

Exponentially More Tests

Test and optimize exponentially more options than A/B or multivariate testing.
Accelerated Learning

Accelerated Learning

Experimental results are used many times over to accelerate learning.
Process Automation

Process Automation

Greater experimentation capability leads to better results, faster.
High Dimensional Search

High Dimensional Search

Dynamic search eliminates the need to know what to test in advance.

Benefits

Insight to action as an end-to-end solution

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Goal Driven Automation

Our automated offer creation process drastically increases efficiency and eliminates labor-intensive manual efforts.
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End-to-end Implementation

Our CGM platform streamlines efforts by consolidating disparate systems.
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Reinforcement Learning

We leverage RL to optimize the timeliness and relevance of each customer experience.

Want to learn more?

We would love to hear from you!