Join our team

Help us form Formation! By joining us, you will work side-by-side with thoughtful individuals to solve complex challenges that have never been tackled before. We have architected the foundational parts of the industry's first Customer Goal Management (CGM) platform and are poised for significant growth.

Open Positions

Why Formation

We are re-shaping the future of brand:consumer interaction

We are an interdisciplinary team of engineers, data scientists, product managers, designers, customer success managers, and business strategists building a platform to redesign the way customers interact with the brands they love. 

We are looking for a diverse set of individuals who are excited to reshape the intersection of human relationships and technology. As a member of our team, you will be inspired by curiosity, empathy, and respect for every individual.


Being healthy and happy should not be a perk

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100% medical, dental, and vision premiums paid for full-time employees and eligible dependents.
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Commuter Benefits

We assist you with getting to and from work, including pre-tax transit benefits or a pre-tax parking benefit.
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Discretionary PTO

We appreciate work-life balance and have a discretionary PTO policy in addition to 11 paid holidays per year.
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We offer flexibility with a work from home policy for various roles.
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We are family-oriented and provide generous time off for those growing their families. We offer a range of benefits to help find daycare and even provide insurance for your furry friends.
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We offer student loan education and tools for assisting with the review and modification of your student loans.


Our team's diversity is our greatest strength

At Formation, diversity is an embodiment of all differences that make us unique individuals. It is not limited to gender, race, religion, age, ability, sexual orientation, national origin and/or any other characteristic protected under law.

We celebrate and amplify the individuals that work alongside us and all of those that are touched by the outcome of our work.

Open Positions

Want to join Formation?


Meet your recruiters

Leah Tyler

Leah Tyler

Senior Technical Recruiter | [email protected]

Born and raised in the Wild West of Southern New Mexico, I eventually made my way to San Francisco by way of Seattle. I can always find refuge in good coffee, camping, dive bars, music, and local startup scenes. When I'm not making dreams come true with my fellow recruiters, you can find me exploring with family and reading poetry at a cafe in North Beach.

Thomas Jackson

Thomas Jackson

Senior Technical Recruiter | [email protected]

I love meeting new people and building armies of fantastic talent! You can usually catch me at an EDM show, playing tennis, or snacking with friends. Laughter is the best medicine, so keep the jokes coming. Fun fact about me - I’ve been told I have hitch hikers thumbs, but luckily I haven’t had to use them yet!

Amber Chan

Amber Chan

Recruiting Coordinator | [email protected]

I can easily be spotted by my colored hair (it’s currently a bright teal!) or follow the crunching sound of Hot Cheetos. I love ice tea and boba and I’m a sucker for puns (the best ones are the bad ones)! I’m a big fan of road-trips and am always down for an adventure.  

When I’m not on the road or out trying new foods, I’m at Formation scheduling interview logistics, filling everyone’s calendars, and making sure our candidates have a stellar interview experience!

Sara Potgeter

Sara Potgeter

Technical Recruiter | [email protected]

I’m a former Paul Mitchell Hair Stylist turned Recruiter. My greatest obsession is the Golden State Warriors, although I take occasional breaks for sun salutations and listening to podcasts. I’m a huge Erykah Badu fan and am always open to new book recommendations. My life motto is: Safety First!

Erica Waichman

Erica Waichman

Head of Recruiting | [email protected]

A New Yorker born and raised, I made the journey to SF more than 5 years ago and haven’t looked back.  I’m a fencer, snowboarder, and dog lover.  With all the dogs to pet in SF, it takes me longer to walk a city block than to get down a mountain in Tahoe. 

I have a degree in hospitality and used to work in hotels (including Costa Rica!).  I love cooking, live music, dancing, and traveling...not necessarily in that order.