Understand and serve human motivations

Introducing the industry's first Customer Goal Management platform, we enable organizations to connect with each customer at a personal level.

More Info

What We Do

We use reinforcement learning to optimize customer experiences

Formation's Customer Goal Management (CGM) platform enables enterprises to apply reinforcement learning and create individualized, multi-step experiences that connect customer motivations to business goals.

We use reinforcement learning to optimize customer experiences We use reinforcement learning to optimize customer experiences

How we do it

Machine learning with heart

We believe in helping organizations form deep customer relationships by understanding each individual's motivations and creating tailored experiences that delight them.

Machine learning with heart Machine learning with heart

What We Provide

Individual customer journeys at scale

Using Formation's CGM platform, teams more efficiently deliver individually customized experiences at the perfect time to each customer.

  • Truly Individualized
  • Contextual Orchestration
  • Customer Goal Alignment
  • Omnichannel Consistency
  • New Way to Test & Learn

Truly Individualized

Formation provides individual-level customer experiences that are constantly optimized to long-term customer happiness while achieving business objectives, instead of segment based targeting.

Contextual Orchestration

Formation provides real-time, contextual trigger-based orchestration that is not limited by predefined calendar-based schedules.

Customer Goal Alignment

Formation's CGM platform drives specific behaviors through individualized multi-step experiences, as compared to static offers.

Omnichannel Consistency

Formation delivers individual-level preferences and multi-channel experiences. We believe that consistency across channels is critical.

New Way to Test & Learn

Formation exponentially improves test and learn with broad experimentation, automated analyses, and test adjustments, as compared to lengthy post-campaign analyses.

Truly Individualized

Formation provides individual-level customer experiences that are constantly optimized to long-term customer happiness while achieving business objectives, instead of segment based targeting.

About Formation

A startup with a head start

Backed by corporate venture capital and led by a world-class team, we have the relationships, passion, and resources to apply cutting edge technology at an unprecedented scale. 

We are looking for outstanding individuals who want to change the way we interact with the world.

Careers